This is a matter that the Gender Commission, the ANCWL and other women and gender organization and the department of women in the Presidency should have taken up with @CocaCola_ZA It is an insult to women let alone it being vulgar. Heads should roll including those who approved https://t.co/W78AGYSVyW
— Mbhazima Shilowa (@Enghumbhini) February 2, 2019
Not only has the incident offended the Tsonga community and the public in general, but it contravenes the spirit of the campaign which is about inclusivity, respecting diversity and understanding, both of which are unacceptable.This comes after more than 770,000 people have to date been able to see their names printed on free Coke cans. "We hope our fans will continue to enjoy the Share-a-Coke campaign in South Africa in the spirit of giving and sharing with which it was intended," the company said in a statement.
Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling."
Jessica Taylor 18 Mar 2016