Advertise on Bizcommunity

Subscribe to industry newsletters

Coca-Cola responds to "vagina" can incident

#NEWSWATCH: As a result of one of its cans with the XiTsonga word: "Xitombo" (vagina) printed on it having gone viral on social media last week, Coca-Cola has announced that it will be terminating its nationwide Share a Coke activation at the end of February.

The company's investigations have shown this one consumer took advantage of and exploited the campaign’s good intentions for their own disreputable reasons.

As a result, Business Insider reports that the activation, which featured free cans of coke, will only feature cans with pre-programmed and pre-approved words on them. This in addition to asking consumers to bring their IDs as proof of their names, as a manual step to prevent profanities from bypassing its automised filter system.

Coca-Cola Southern Africa spokesperson, Camilla Osborne told Business Insider that they are investigating how this incident was not captured by the filter system, and that they are taking it very seriously for many reasons:
Not only has the incident offended the Tsonga community and the public in general, but it contravenes the spirit of the campaign which is about inclusivity, respecting diversity and understanding, both of which are unacceptable.
This comes after more than 770,000 people have to date been able to see their names printed on free Coke cans. "We hope our fans will continue to enjoy the Share-a-Coke campaign in South Africa in the spirit of giving and sharing with which it was intended," the company said in a statement.

How 'brand you' came to be

Dale Carnegie's line from his bestseller book 'How to Win Friends and Influence People' rings especially true in the retail sector...

By Gary Mortimer 22 Feb 2018

#BrandManagerMonth: Marina Loubser from Coca-Cola SA

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling."

By Jessica Taylor 18 Mar 2016

Get a daily news update via WhatsApp or sign up to our newsletters.
Very sad, how a great campaign has gone soar because of one individual. Well done to whoever you are!
Posted on 11 Feb 2019 14:21