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Gillette’s close shave scores

It was a close shave, but Gillette Mach3 Turbo took the honours for Best Ad in a reader-driven poll conducted by men's lifestyle title FHM.

Gillette were one of 11 prize winners at the magazine's annual Grooming Awards presented in Longmeadow, Fourways recently. Trophies were presented in 11 categories of male grooming including fragrance, haircare, skincare and shaving.

In the hotly contested fragrance categories, the Andre Agassi-fronted scent Aramis Life aced Best Fragrance whilst Polo Ralph Lauren Blue was judged  Best After Shave. In a category exclusively voted on by women, Emporio Armani Night was rated as the Sexiest Fragrance.

The haircare category was dominated by Schwarzkopf whose Bonacure Men range took the laurels for Best Hair Styling Product and Best Hair Care Product. Last year's big winner, ClarinsMen, again scooped the honours for Best Grooming Range.

Full results of the FHM Grooming Awards are published in the magazine's June issue.
 
FULL RESULTS LIST:
1.    Best grooming ad in FHM: Gillette Mach3 
2.    Best wet-shaving product: Men-U Shaving Brush
3.    Best electric shaver: Phillishave Sensotec HQ 8894
4.    Best aftershave: Polo Ralph Lauren Blue
5.    Best haircare product: Schwarzkopf Bonacure Men Vitalising Shampoo
6.    Best hair-styling product: Schwarzkopf Bonacure Men Styling Gel
7.    Best deodorant: Revlon Man 24Seven
8.    Best skincare product: Nivea for Men Double Action Facewash
9.    Best fragrance (judged by men): Aramis Life
10.  Sexiest fragrance (judged by women): Emporio Armani Night
11.  Best grooming range: ClarinsMen



Editorial contact

Marcus Brewster Publicity
27 21 424 0470



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