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Train stations wake up to a fresh breakfast
To promote the mouth-watering KFC am breakfast special, highly visual branding has been put up by Provantage at main train stations in South Africa.
KFC has commissioned Provantage to brand strategic points in Cape Town Train Station and Park Station in Johannesburg. With an average of 5 million commuters passing through each station monthly, the branding is perfectly positioned to tantalise taxi, bus and train commuters.
The stations are surrounded by interchanges where commuters and meeters and greeters are exposed to the branding with the enticing messaging Wake up to a Fresh Breakfast. The campaign is running in November and December when foot traffic in and around the stations is significantly high.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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