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Outdoor ad in Durban goes big
Advertising and design agency Whalley & Associates is responsible for a massive 20x9 metre installation applied to the curving glass frontage of Marriott's head office in Durban. The installation is allegedly a first for the city.
The installation adds colour and intrigue to the busy Stalwart Simelane Street (Stanger Street) route into town from the affluent northern suburbs and Umhlanga Ridge commercial hub.
Says Derek Whalley, MD of Whalley & Associates, “Marriott The Income Specialists apply the same philosophy to their marketing effort as do to their business – that is to do things differently. This project, the first of its kind in KZN, is a demonstration of Marriott's willingness to embrace the unconventional when it comes to creative proposals.”
Marriott CEO Simon Pearce adds, “We were looking for a striking, high-impact piece of outdoor advertising that reflects both our long track-record in this tropical coastal city and our culture of developing and implementing innovative investment solutions for clients countrywide.
“Whalleys answered this brief perfectly. Their proposal allowed us to create an arresting visual without detracting from the organic lines of our building. The creative execution, positioning us as the Investment Think Tank, perfectly captures the forward thinking, solutions-driven philosophy that underpins Marriott's business philosophy.”
