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Covid-19

#PrismAwards2020: ALL THE WINNERS!

This year's Prism Awards took the form of a short online segment as the ceremony was cancelled in March 2020 due to concerns of the spread of Covid-19...
Host and TV presenter Thabiso Makhubela

“Innovation and evolution are an everyday norm in our industry. The current health crisis has indeed forced us all out of our comfort zones, and innovative thinking and ideas is what will keep us moving. We had to focus on finding a way to still acknowledge all those who had entered the awards and also to celebrate the winners. We do hope that everyone enjoyed the show,” said Palesa Madumo, convenor of the Awards.

100% black woman-owned agency, The Riverbed, were announced as the biggest winners for the South African Campaign of the Year category, for their Underage Drinking campaign.

Riverbed's new Aware.org campaign draws attention to the real drinking age in South Africa

We know that underage drinking is a problem, but we're quick to dismiss it as an issue only in other communities or a result of youthful curiosity or peer pressure...

Issued by Riverbed 12 Sep 2019


This year, the awards introduced some new and exciting categories. Amongst them is the Prisms Young Voice of the Year Award, aimed at recognising the awesome contributions made by the young people in the industry. Simbongile Ndlangisa was announced as this year’s winner.

#Prisms2018: Meet young judge Simbongile Ndlangisa

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 18 Apr 2018


“Congratulations to all the winners and a huge thank you to each and every individual, consultancy and NGO that entered this year. We look forward to doing this again next year and celebrating our industry’s amazing work,” continued Madumo.

Madumo concluded: “Thank you to Vuma Reputation Management, Bizcommunity, Off The Shelf, Space, Flow Communications, Cookie Mylo Studios and of course our incredible host, Thabiso Makhubela for the continued support and making the announcement and production possible."

Arts and Entertainment
AwardConsultancy/CompanyName of campaignClient
SilverFleishmanHillardHGTV SA LaunchDiscovery Network
Special MentionBCWLong live the batWarnerMedia
BronzeSheila Afari Public RelationsSamthing Soweto Isphithiphithi AlbumPlatoon
Special MentionSheila Afari Public RelationsAmi Faku Brand and Imali AlbumVth Season
Best large PR Consultancy
IndividualEclipse PREclipse PREclipse PR
Best Mid-sized Consultancy
IndividualHWB CommunicationsHWB CommunicationsHWB
Best PR Professional
IndividualOgilvy Cape TownLameez Mohd
Best Small PR Consultancy
IndividualThe Friday Street ClubThe Friday Street club
Best up and Coming PR
IndividualWeber ShandwickTankiso Motsoeneng
Best use of an Event to build or change reputation
SilverOne-eyed Jack and Mushroom ProductionsVIVONationVolkswagen South Africa
GoldOne-eyed Jack and Mushroom ProductionsT-Cross CityVolkswagen South Africa
BronzeByDesignOrlando Pirates Kit LaunchOrlando Pirates
Business to business
SilverTribeca PRNupen Staude de Vries: Year OneNupen Staude de Vries
BronzePR WorxISS Durban ShowcaseInnovative Staffing Solutions
Consumer PR for an existing product or service
BronzeDNA Brand ArchitectsDare To Compare with NomatriquencyMassmart
SilverPR Worx#NikNakAmaCollisionPepsico Simba
Corporate Responsibility
BronzeOgilvy JHBKonica Minolta SA and Food &Trees for Africa tree planting initiativeKonica Minolta SA and Food Trees for Africa
Crisis Management
BronzePRomote CommunicationAmashova Durban ClassicTsogo Sun
Digital media relations
BronzeHWB Communications with String Communications, The Switch Design Company, Umtha Consultancy31 ReasonsMyCiTi Bus Service
GoldThe Riverbed AgencyUnderage drinkingAware.org
SilverThe Riverbed AgencyNedbank MOney SecretsNedbank
Financial services
GoldKing James GroupBrokeByTymeBank
BronzeByDesignFrom Credit Bureau To ‘Information For Good’Transunion South Africa
SilverThe Riverbed AgencyNedbank MOney SecretsNedbank
Food and Beverage
GoldRoth Media ProductionsGH Mumm Olympe Rose LaunchPernod Ricard
BronzePaddington Station PRAngostura Rock ShandyDGB Angostura Aromatic Bitters
SilverBonfire Media#RaiseYourVillageSimba
Gaming and Virtual reality
GoldTribeca PRLogitech Top Ranked Gaming MouseLogitech Peripherals South Africa
Healthcare
GoldMSL#FAFChallenge: Leveraging an Iconic SA Moment to Raise Testicular Cancer AwarenessCIPLA
SilverKing James GroupIn Sync with Sho MadjoziStayfree Johnson & Johnson
BronzeTribeca PRMenaCal.7 Woman to the BOneMenaCal.7
Influencer Management
Special MentionDNA Brand ArchitectsDare To Compare with NomatriquencyMassmart/Game
GoldRetroactiveThe World's First UnfluencerBiogen
BronzeThe Riverbed AgencyUnderage drinkingAware.org
SilverThe Riverbed AgencyNedbank MOney SecretsNedbank
Integration of traditional and new media
Special MentionOgilvy Cape TownGumtree Re-styleGumtree
BronzeKing James GroupIn Sync with Sho MadjoziStayfree Johnson & Johnson
GoldOne-eyed JackT-Cross CityVolkswagen
SilverThe Riverbed AgencyUnderage drinkingAware.org
Internal or employee communication
BronzePR WorxSentech ConnectSentech
SilverThe Actuate GroupTswelelopele DayAngloAmerican
Special MentionRetroviralLibertyLive.co.za - Conversations driving ChangeLiberty Group
International Campaign
SilverAirtel Networks Zambia PLCMake #ThatConnectionAirtel Networks Zambia PLC
GoldRetroactiveKirsten Landman's road to DakarRyobi
Launch of a new product, service or category
GoldKing James GroupBrokeByTymeBank
BronzeOne eyed Jack and Mushroom ProductionsT-Cross CityVolkswagen South Africa
SilverThe Riverbed AgencyUnderage drinkingAware.org
Media relations
GoldDNA Brand ArchitectsMy HeritageTastic
SilverDNA Brand ArchitectsProject BloodwingSANBS
BronzeThe Riverbed AgencyNedbank MOney SecretsNedbank
NGO Campaign
GoldThe Riverbed AgencyUnderage drinkingAware.org
SilverHavas PRLimpopo EducationRight 2 Read
BronzeHavas PRAlex LibraryRight 2 Read
PR on a Shoestring
BronzeByDesignTin Soldiers Movie PremiereBlink Pictures In Partnership With the Tin Soldiers for Outreach
PR on a shoestring
Special MentionClockworkDon't Cross Your T'sHyundai
GoldTribeca PRNupen Staude de Vries: Year OneNupen Staude de Vries
SilverHavas PRAlex LibraryRight 2 Read
Public Affairs
SilverConversations Media and CommunicationsPoultry TariffAMIE (Association of Meat Importers and Exporters)
Public Sector
SilverHWB Communications with String Communications, The Switch Design Company, Umtha Consultancy31 ReasonsMyCiTi Bus Service
BronzePR WorxFuture Perfect Skills DevelopmentFP & M SETA
Publications
BronzeByDesign25 reasons to BelieveAnglo American
Reputation and Brand Management
BronzeTribeca PRBolt Enabling ProgressBolt
GoldTribeca PRMenaCal.7 Woman to the BOneMenaCal.7
SilverThe Riverbed AgencyNedbank MOney SecretsNedbank
SA Campaign of the Year
Overall winnerThe Riverbed AgencyUnderage DrinkingAware.org
Social media as the primary communication tool
GoldKing James GroupIn Sync with Sho MadjoziStayfree Johnson & Johnson
SilverClockworkElantra Black FridayHyundai South Africa
BronzeThe Riverbed AgencyUnderage drinkingAware.org
Sponsorship
BronzeBCWCartoon Network Soccer SuperfanWarnerMedia
GoldRetroactiveKirsten Landman's road to DakarRyobi
SilverM-Sports MarketingCarling Black Label CupABInBev
Sport
SilverByDesignOrlando Pirates Kit LaunchOrlando Pirates
Student Campaign of the Year
BronzeUJMasonto Netball Project
Special MentionIIE MonashHear Us CampaignThe Cradle of Hope
SilverUJEternal Metamorphosis
Technology
SilverByDesign in partnership with Fury ConsultingHacked Off: Taking Cybersecurity mainstreamMimecast
Travel and Tourism
BronzeOgilvy Cape TownTurkish Airlines - Insta IstanbulTurkish Airlines
SilverOgilvy Cape TownTurkish Airlines - Lion RescueTurkish Airlines


In case you missed it, watch the ceremony on YouTube.
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