Prism Awards Special Section

BizTakeouts: GreenCape

#Prisms2018: All the winners!

Winners of the 2018 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Empire Conference and Events Venue on Sunday, 22 April 2018.
Atmosphere Communications at the 2018 Prism Awards. South African campaign of the year went to Atmosphere Communications and the King James Group for Sanlam’s ‘2-minute shower songs’.

Prisa’s Prism Awards have now celebrated public relations and corporate communications excellence locally for 21 years.

#Prisms2018: Lifetime Achiever, Bridget von Holdt

Bridget van Holdt is all about working for the good of PR. This year's Lifetime Achiever, she has a clear vision for the long-term future of the industry. ..

23 Apr 2018

The Lifetime Award went to Prism Awards' convenor Bridget von Holdt for her passion for mentoring youth and professionalising the PR profession.

Overall gold for campaign of the year went to Atmosphere Communications and the King James Group for Sanlam’s ‘2-minute shower songs’, marking Atmosphere’s third such win in five years. That makes it the most awarded agency for the Prisms campaign of the year, and also means client Sanlam is the most awarded brand in this category.

#Prisms2018: 2-Minute Shower Songs is Campaign of the Year!

This campaign was an instant success, shifting the focus from a Cape Town issue to a collective national responsibility. People around the country rallied behind 2-Minute Shower Songs, and the message translated across geographies, even garnering support from international audiences...

23 Apr 2018

All the 2018 Prisa Prism Award winners

Pan African network of the year
Burson MarstellerSilver
Best large PR consultancy
Clockwork MediaSilver
Best medium-sized PR consultancy
DNA Brand ArchitectsBronze
Best small PR consultancy
Plato Communications Silver
Best PR professional
Jolene van HeerdenSilver
Best up and coming PR professional
Monare MatemaBronze
Community relations
Brand et alAvbob poetry projectAvbobSilver
Mahle BehrScience 2 GoCasmeBronze
Crisis management
Atmosphere Communications Viceroy report CapitecGold
Plato CommunicationsHalls wrapper solve campaignMondelezBronze
Financial services
Atmosphere CommunicationsUK'Shona KwelangaSanlam Sky SolutionsBronze
NGO campaign
PR WorxLusito Land festival 2017Lusito AssociationSilver
Public sector
PR WorxControl of speed by illusion (Cosbi)Bakwena Platinim Corridor ConcessionaireBronze
Travel and tourism
Atmosphere Communications2-minute shower songsSanlamGold
Best use of social media as primary method of communication
Atmosphere Communications and the King James GroupUK'Shona KwelangaSanlam Sky SolutionsGold
Brand et alAvbob poetry projectAvbobSilver
Ogilvy-JohannesburgKFC Black Fried DayKFCSilver
Campaign best informed by analytics /big data
Clockwork MediaAlienware dominates local marketDellSilver
Atmosphere CommunicationsProperty Fox virtual reality reportProperty foxBronze
Mobile media PR
Atmosphere Communications and the King James GroupUK'Shona KwelangaSanlam Sky SolutionsGold
PR WorxDo bigger thingsSamsungSilver
Idea EngineersSage Summit AMESage (Africa and Middle East Region)Bronze
Business to business
PR WorxReinhardt Transport Nigel Tactical Awareness CampaignInnovative Solutions GroupGold
FleishmanHillardMasterpass QR - Kenya LaunchMastercardSilver
Ogilvy-JohannesburgBuilding a leadership Brand in the premium automotive segmentAudiBronze
Corporate communication
Instinctif PartnersRebrand to Bryte InsuranceBryteSilver
Investor relations
Atmosphere CommunicationsViceroy report CapitecSilver
Atmosphere CommunicationsVirtual Reality ReportProperty FoxGold
Brand et alAvbob poetry projectAvbobGold
Brand et alMentorship ChallengeRedefine PropertiesSilver
PR WorxLusito Land festival 2017Lusito AssociationBronze
Corporate responsibility
Clockwork MediaDoggy Day with Guinness World
Burson MarstellerBe a buddy not a bullyCartoon NetworkBronze
Internal communication
Logical Truth #ninetynineDStvGold
ByDesign CommunicationsChain reaction BDO South AfricaBronze
Media relations
Idea EngineersSage Summit AMESageGold
Idea engineersSage budget speechSageSilver
Ogilvy Cape TownMyndplayWoolworthsBronze
Atmosphere and the King James Group2-minute shower songsSanlamSilver
Clockwork MediaTusk Awards 2017Investec Bronze
Flow CommunicationsSANBS - Hyperimmune CampaignSANBSGold
Launch of a new product, service or category
DNA Brand ArchitectsSteers #Respek NationSteersGold
Brand et alThe Avbob Poetry ProjectAvbobSilver
FleishmanHillardCelebrating 5 generations of French art de vivrePaul SABronze
Consumer PR for an existing product, service or category
Verve MarketingDawn - You got thisDawnGold
Verve MarketingRama - Good breakfast campaignUnileverSilver
Ogilvy-Cape TownGumtree - Pre Owned CarsGumtreeBronze
FleishmanHillardColour of the year 2018/ Colour of creativityDuluxSpecial mention
Plato CommunicationsCadbury Dairy Milk MartiansMondelezSpecial mention
PR on a shoestring
PR WorxLusito Land festival 2017Lusito AssociationGold
Idea EngineersSage budget speechSage (Africa and Middle East Region)Silver
Positive DialogueAgents of funToy KingdomBronze
Student sampaign of the year
University of JohannesburgDOH Diaper Drive Door of Hope Children's MissionGold
University of JohannesburgHike for a girl childSilver
University of JohannesburgOne and a half bagsBronze
University of JohannesburgBoost through BootsSpecial mention
Best use of an event
The Friday Street Club The Botanist : Forager 2.0Edward Snell and CoGold
Plato CommunicationsBubbly Oreo - Museum of Joy and wonderMondelezSilver
Clockwork mediaE! AfricaNBC UniversalBronze
Pan african campaign of the year
ByDesign CommunicationsSAP Africa Code weekSAPSilver
Clockwork MediaTusk Awards 2017InvestecBronze
Sports marketing
Atmosphere Communications SA legRound the world yacht raceGold
LevergyAudi Q5 Fast track CampaignAudiSilver
WE Communications Tour de FranceDimension DataBronze
ByDesign Communications50 years of AMGMercedesFinalist/Silver
DNA Brand ArchitectsSteers #Respek NationSteersFinalist/Silver
TribecaDaredevil run 2017HollardFinalist/Silver
Atmosphere Communications and the King James GroupUK'Shona KwelangaSanlam Sky SolutionsFinalist/Silver
Atmosphere Communications and the King James Group2-minute shower songsSanlamOverall winner

Atmosphere was also most awarded agency overall, taking home Prism gold in the categories of crisis management, travel and tourism, best use of social media as primary method of communication, mobile media PR, publications and sports marketing.

#Prisms2017 winners: Atmosphere and the King James Group

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners...

By Juanita Pienaar 11 May 2017

Prism Awards 2018 tally by PR consultancy

ConsultancyGoldSilverBronzeSpecial mentionTotal
Atmosphere Communications4127
Atmosphere Communications and
the King James Group
Brand et al145
Burson Marsteller112
ByDesign Communications213
Clockwork media336
DNA Brand Architects1113
Flow Communications11
Idea Engineers1214
Instinctif Partners11
Jolene van Heerden11
Logical Truth 11
Mahle Behr11
Monare Matema11
Ogilvy-Cape Town11
Plato Communications2114
Positive Dialogue11
PR Worx2226
The Friday Street Club 11
University of Johannesburg11114
Verve Marketing112
WE Communications 11

Scroll through the #Prisms2018 hashtag for more, watch for our #Prisms2018 special newsletter and keep an eye on our Prism Awards special section for the latest exclusive coverage!

All the 2017 Prisa Prism Award winners!

Winners of the 2017 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Park House of Events on 6 May 2017 following its two-day annual conference...

6 May 2017




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