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Good Hope FM gets new marketing manager
Capetonian Meegan Kieffer has been appointed marketing manager of Good Hope FM after holding the position of brand partnership manager at Virgin Active SA.
"Good Hope FM is already doing incredibly well and I'm keen to build on that success. We have a demanding and dynamic target audience who want a station that keeps up with them and understands them. It's challenging yet exciting and gives you a lot of scope. It's an awesome opportunity to help this brand personality become even stronger and even more appealing."
Good Hope station manager Helen Graham says Meegan was the obvious choice for a number of reasons.
"To build a brand you have to have an instinctive understanding of it. Meegan immediately impressed us with her feel for the station. She has had some excellent marketing experience, she is Cape Town born and bred, and is herself part of our target market. She is perfectly placed to understand how best to communicate with our listeners."
The Good Hope FM footprint covers metropolitan Cape Town and has a target audience of LSM 7-10 in the age group 22-32.
