Public invitation to suggest radio content

Registration is open to anyone including content production companies, internal content units, individual listeners and advertisers. Proposals must be in by 17 February 2012.

The content required spans creative coverage of events, such as the South African Music Awards to conception of a new reality radio show. The requirement is that the ideas be suitable for both radio stations but also a variety of other relevant platforms such as digital media or even TV. Concepts that are commissioned and delivered will be paid for.

"Reach people emotionally"

Nick Grubb, COO of Kagiso Broadcasting, says, "Often the greatest radio content comes from the ability to reach people emotionally - to excite, inspire, educate, inform, or just make you laugh out loud. The stations have great content people who know their audiences well and have a good feel for what will interest them but memorable content requires a constant flow of fresh ideas. Often a dedicated person or team of people working on the execution can make it that much better."

An RFP (Request for Proposal) booklet has been compiled and made available for download on a purpose-built website www.kbcontent.co.za.

"We want to guarantee payment for production and cut dependencies to a minimum, so we will take on the risk of whether the content is successful. Accordingly we will, where reasonably possible, expect to purchase the full rights to the content and its associated opportunities," said Grubb.

Ensure that creativity is not limited

Categories and briefs have specifically been left broad and slim in detail to ensure that creativity is not limited and originality is maintained.

"We believe that it's time to strike up ongoing relationships that will benefit us all - the producers, radio stations and listeners. This is a first step towards what we hope will be eventually a substantial investment in the development of a radio content industry," concludes Grubb.