Radio News South Africa

Motsweding FM freshens up brand

The recent lineup changes at Motsweding FM, an adult contemporary vernacular station broadcasting to seTswana-speaking audiences within North West, Gauteng, Northern Cape and Free State provinces, are part of the move to bring a contemporary edge to a brand previously described as an aging icon.

The station, which targets LSM 5 - 8 and ages 25 - 49 in metropolitan and rural communities, provides a mix of news, music (including jazz, R&B, kwaito, house, hip-hop, gospel and world music), current affairs, talk shows, education, sport, weather and traffic. The station has an average of 2.9 million listeners and SeTswana will remain the main differentiator of the station.

Says Ben M Dikobe, Motsweding FM's station manager, “We believe that with our new lineup and strategic content changes, we will continue to entertain our listeners while remaining true to our mandate as a public broadcaster seeking to inform and educate our listeners through cutting edge radio concepts.”

While the lineup has not changed dramatically, there are two presenters who have been moved from their weekend slots to the already successful weekday lineup:

    Monday - Friday

    6am - 9am: Cebo Manyaapelo
    9am - 12pm: Lebo Leabile
    12pm - 3pm: KB Molopyane
    3pm - 6pm: Chris Matshaba
    6pm - 7pm: Current Affairs
    7pm - 10pm: Lindiwe Modise
    10pm - 2am: Goitsemodimo Seleka
    2am - 6am: Mokopi Molebatsi

    Saturday

    6am - 9am: Queen Motaung/Thapelo Medupi
    9am - 12pm: JD Sol
    12pm - 1pm: Current Affairs
    1pm - 3pm: Douglas Mosadi
    3pm - 6pm: Sport Programme with Alphie K
    6pm - 7pm: Sport Roundup
    7pm - 10pm: Kenole Legote
    10pm - 2am: New Presenter

    Sunday

    6am - 9am: Modisane Modise
    9am - 12pm: New Presenter
    12pm - 1pm: Current Affairs
    1pm - 3pm: Douglas Mosadi
    3pm - 6pm: Sport Programme with Alphie K
    6pm - 7pm: Sport Roundup
    7pm - 10pm: Solly Mputle

    10pm - 2am: Goitsemodimo Seleka
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