Motsweding FM freshens up brand

The recent lineup changes at Motsweding FM, an adult contemporary vernacular station broadcasting to seTswana-speaking audiences within North West, Gauteng, Northern Cape and Free State provinces, are part of the move to bring a contemporary edge to a brand previously described as an aging icon.

27 Mar 2007

The station, which targets LSM 5 - 8 and ages 25 - 49 in metropolitan and rural communities, provides a mix of news, music (including jazz, R&B, kwaito, house, hip-hop, gospel and world music), current affairs, talk shows, education, sport, weather and traffic. The station has an average of 2.9 million listeners and SeTswana will remain the main differentiator of the station.

Says Ben M Dikobe, Motsweding FM's station manager, “We believe that with our new lineup and strategic content changes, we will continue to entertain our listeners while remaining true to our mandate as a public broadcaster seeking to inform and educate our listeners through cutting edge radio concepts.”

While the lineup has not changed dramatically, there are two presenters who have been moved from their weekend slots to the already successful weekday lineup:

Monday - Friday

6am - 9am: Cebo Manyaapelo
9am - 12pm: Lebo Leabile
12pm - 3pm: KB Molopyane
3pm - 6pm: Chris Matshaba
6pm - 7pm: Current Affairs
7pm - 10pm: Lindiwe Modise
10pm - 2am: Goitsemodimo Seleka
2am - 6am: Mokopi Molebatsi

Saturday

6am - 9am: Queen Motaung/Thapelo Medupi
9am - 12pm: JD Sol
12pm - 1pm: Current Affairs
1pm - 3pm: Douglas Mosadi
3pm - 6pm: Sport Programme with Alphie K
6pm - 7pm: Sport Roundup
7pm - 10pm: Kenole Legote
10pm - 2am: New Presenter

Sunday

6am - 9am: Modisane Modise
9am - 12pm: New Presenter
12pm - 1pm: Current Affairs
1pm - 3pm: Douglas Mosadi
3pm - 6pm: Sport Programme with Alphie K
6pm - 7pm: Sport Roundup
7pm - 10pm: Solly Mputle