[Biz Takeouts Podcast] 77: Content marketing in print and The Bookmarks

11 Nov 2013

Last week on the Biz Takeouts show we spoke about content marketing through print publications and how brands are using print to increase sales and build loyalty. We also take a look at the upcoming digital industry awards event, The Bookmarks 2013 and find out more about the event and what's happening. [twitterfall]

[Biz Takeouts Podcast] 77: Content marketing in print and The Bookmarks

Lineup

In studio on Thursday, 7 November 2013, we hosted group account director for John Brown Media (@johnbrownmedia), Lisa Visser to talk about content marketing and how clients are using print to build customer loyalty and increase sales. We discussed why print is an important part of the content marketing mix and how content is tailored for digital and print platforms to achieve the best results. We also looked at some of the clients John Brown Media is currently working with.

Then on Skype we hosted Nikki Cockcroft (@nikkicockcroft), current chair for the annual digital awards event, The Bookmarks (@thebookmarks), to discuss what can be expected at this years event happening on 14 November in Cape Town. We also talked about the Bookmarks workshops happening next week in JHB and CPT. To find out more about The Bookmarks 2013, go to www.thebookmarks.co.za.

To win two tickets to attend The Bookmarks Awards, tweet @bizWazza, tell him why you want to attend and use #bookmarks2013. Winners announced on Tuesday 11 November.

The news roundup covered:

Podcast

If you missed the show, download (30MB) or listen to the podcast (32:47min).

Episode 77: Content Marketing in Print and The Bookmarks 2013

Date: 7 November 2013 Length: 32:47min File size: 30MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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