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Nadine Mather and Chloë Loubser
Sports show gets sponsorship, new name
The Metro FM Sports Centre, hosted by Robert Marawa, sees MTN as its new sponsor and to celebrate is running a listener competition to rename the sports show.
Eugene Khoza (GM sales and marketing at SABC), Robert Marawa (Sport Centre host), Serame Taukobong (CMO at MTN SA) and Martin Vilakazi (Metro FM). Image by Timnyc
"The sponsorship is a perfect fit for us as a brand that is passionate about sports and associated with various sporting codes including football, cycling and rugby," says Serame Taukobong, chief marketing officer at MTN SA.
"We acknowledge the importance of radio and therefore it is innate that we look at platforms that can sustain our presence, but also our commitment to connecting fans with their passion for sport" adds Taukobong.
"We are opening a new page that will inspire all South Africans and further confirm the station as a leading radio brand that seeks to entertain, inform and educate through quality programming," says Martin Vilakazi, Metro FM station manager.
