IAB BOOKMARKS AWARDS & SUMMIT Special Section

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[Bookmark Awards 2016] All the winners

The winners for the 2016 IAB Bookmark Awards were announced to a packed audience at The Turbine Hall, Newtown on Thursday, 3 March 2016.
Now in its eighth year, the Bookmarks received a record number of entries that represented the diversity, innovation and growth of digital in South Africa.

IAB SA CEO Josephine Buys said, "This year’s winning entries illustrate a digital landscape where South Africans are not just excelling in digital from a technical point of view, but using it to produce ground-breaking, emotive work."

Winners list


CategoryPrizeTitleBrandProductEntry Agency
Paid Search MarketingGoldSearch Brand ProtectionNeilsonsThe Media Image
Existing Social CommunitiesGoldSocial channelsCity of Cape TownCity of Cape TownKing James Group
Use of User Generated ContentGoldGive Refugees back their humanityPASSOP (People Against Suffering Oppression and Poverty)NATIVE VML
Online Video ProductionGoldBaby vs Dale SteynNew BalanceGiant Films
Online Video ProductionGoldLearn it young.Scouts South AfricaYouth developmentNOT NORM
EditorialGoldThe Way of UsSuperbalistThe Way of UsSuperbalist.com
Best Digital YoungsterGoldSaatchi & Saatchi Synergize - Chris Cannoo Saatchi & Saatchi Synergize
Brand of the YearGoldSuperSport SuperSport
Best MarketerGoldCharl BassilPernod RicardNATIVE VML
Best Individual Contribution to DigitalGoldGloo@Ogilvy - Pete Case Gloo@Ogilvy
Mobile AppsGoldThe Superbalist Mobile AppSuperbalist.com The Superbalist Mobile AppSuperbalist.com
SoftwareGoldTalking CarBMW South AfricaBMW i3NATIVE VML
Special FeaturesGoldHomo Naledi - Interactive FeatureEYEWITNESS NEWSEYEWITNESS NEWS
ResearchSilverThe Ventureburn Startup Survey - Excellence in ResearchBurn MediaVentureburnBurn Media
Organic Search MarketingSilverClicks.co.za - The Journey to E-commerceClicksClicks2Customers
News or Feature WritingSilverMedupi graves investigationeNCA.comMedupi graves investigationeNCA.com
Publisher sitesSilvereNCA.com - Know moreeNCA.comSouth African news websiteeNCA.com
Mobile PublicationSilverEWN WhatsApp BriefsEYEWITNESS NEWSEYEWITNESS NEWS
Digital CampaignSilverKFC SoundbiteKFCThe Soundbite TableGloo@Ogilvy
Coding & Tech. InnovationSilverKFC Flash & WinKFCKFC Flash & Win - Interactive Drive-ThruGloo@Ogilvy
Integrated CampaignSilverLucozade Give Me StrengthLucozadeLucozadeGloo@Ogilvy
Innovative use of MediaSilverLucozade Give Me Strength (WeTransfer)LucozadeLucozadeGloo@Ogilvy
Mobile CampaignSilverThe Uber Test RideVolkswagen The New Volkswagen up!Gloo@Ogilvy
UX DesignSilverThe Inner Circle Phase 1Pernod RicardThe Inner CircleHellocomputer
WebsitesSilverThe Inner Circle Phase 1Pernod RicardThe Inner CircleHellocomputer
Specialist Publisher sitesSilverDesign IndabaDesign Indaba Online publicationInteractive Africa (Pty) Ltd
Content StrategySilverSomeone in Cape TownCity of Cape TownCity of Cape Town Anti-Drugs programmeKing James Group
Social Media CampaignsSilverSomeone in Cape TownCity of Cape TownCity of Cape Town Anti-Drugs programmeKing James Group
Social Media Community ManagementSilverSocial channelsCity of Cape TownCity of Cape TownKing James Group
Interface DesignSilverWalker WagerJohnnie WalkerJohnnie Walker WhiskeyKing James Group
Social Media CampaignsSilverComradesNew BalanceNew BalanceKing James Group
Digital StrategySilverBattle of the SpreadsPioneer Foods Marmite Liquorice Africa Advertising (Pty)
Ad OpsSilverExcellence In AdopsMini, McDonalds, Telkom Mini, McDonalds, Telkom Mark 1
Web ApplicationsSilveriCAPTCHA Bilingo NATIVE VML
Digital CampaignSilverTalking CarBMW South AfricaBMW i3NATIVE VML
Coding & Tech. InnovationSilverTalking CarBMW South AfricaBMW i3NATIVE VML
Client ServiceSilverGia BergerGia BergerNATIVE VML
EditorialSilverJameson INDIE ChannelJamesonJameson INDIE ChannelNATIVE VML
ResearchSilverMultiply School toolMomentumNATIVE VML
Existing Social CommunitiesSilverJameson Facebook PagePernod Ricard South Africa Jameson Irish WhiskeyNATIVE VML
Branded ContentSilverThe Red Bull X-Fighters Tricktionary TapesRed BullThe Red Bull X-Fighters Semi-Finals EventNATIVE VML
UX DesignSilverTFG eCommerceThe Foschini GroupNATIVE VML
E-Commerce SitesSilverTFG eCommerceThe Foschini GroupNATIVE VML
Existing Social CommunitiesSilverThe big bird on TwitterNando'sFast Food/RestaurantPublicis Machine
Social Media Community ManagementSilverThe big team behind the big bird on TwitterNando'sFast Food/RestaurantPublicis Machine
Organic Search MarketingSilverOK GoogleMcDonald'sBrandQuirk Agency
MicrositesSilverThe Master's Collection Three Ships Whisky Three Ships 10 Year Old Single Malt Single Cask PX FinishQuirk Cape Town (Pty) Ltd & 140BBDO
Paid Search MarketingSilverExcellence in Paid Search MarketingSaatchi & Saatchi Paid Search MarketingSaatchi & Saatchi Synergize
Paid Search MarketingSilverSage One Paid Search MarketingSage One South AfricaOnline Accounting SoftwareSaatchi & Saatchi Synergize
Social Paid AdvertisingSilverSage One Paid Social advertisingSage One South AfricaOnline Accounting SoftwareSaatchi & Saatchi Synergize
News or Feature WritingSilverThe Way of UsSuperbalistThe Way of UsSuperbalist.com
Interface DesignSilverSuperbalist.comSuperbalistSuperbalist.com siteSuperbalist.com
Specialist Publisher sitesSilverThe Way of UsSuperbalistThe Way of UsSuperbalist.com
Data-driven CampaignSilverLet's Celebrate Namibia Tafel LagerTafel LagerTechsys Digital
Social Media CampaignsSilverTuluverBirdLife South AfricaInternational Vulture Awareness DayUtopia
Online PRSilverTuluverBirdLife South AfricaInternational Vulture Awareness DayUtopia
Mobile AppsBronzeGridWatch - SA’s most reliable load shedding appNews24GridWatch24.com
Native AdvertisingBronzeNando's Art InitiativeNando'sBetween 10and5
Web ApplicationsBronzeFives Futbol Sports Management PlatformFives FutbolFives Futbol Sports Management PlatformBluegrass Digital
Special FeaturesBronzeHope To Glory – The Journey of Themba GorimboeNCA.comThe story of a young MMA fighter's rise to gloryeNCA.com
Social Paid AdvertisingBronzeBMW 1 Series LCI Launch CampaignBMWBMW 1 SeriesEOH Digital
News or Feature WritingBronzeAletta Harrison - Prison YogaEYEWITNESS NEWSEYEWITNESS NEWS
Coding & Tech. InnovationBronzeKFC SoundbiteKFCThe Soundbite TableGloo@Ogilvy
Digital Installations and ActivationsBronzeKFC SoundbiteKFCThe Soundbite TableGloo@Ogilvy
Display AdvertisingBronzePolo Vivo - Anything is possibleVolkswagen The new range of Polo VivosGloo@Ogilvy
Social Paid AdvertisingBronzeShield - First in AfricaUnileverShield Deodorant and AntiperspirantGorilla Creative Media
Interface DesignBronzeMeyerton MobileMeyerton EngineeringMeyerton EngineeringINJOZI
Email PublicationBronzePick n Pay - Supper SortedPick n Pay Supper SortedPick n Pay FoodJohn Brown Media
Marketing CopywritingBronzeSomeone in Cape townCity of Cape TownCity of Cape TownKing James Advertising Cape Town Pty (Ltd)
Branded ContentBronzeComradesNew BalanceNew BalanceKing James Group
Branded ContentBronzeBaby vs Dale SteynNew BalanceNew BalanceKing James Group
Branded ContentBronzeOne Rand FamilySanlamSanlamKing James Group
Existing Social CommunitiesBronzeSteri Stumpie social channelsSteri StumpieSteri StumpieKing James Group
Online Video ProductionBronzeWalker WagerJohnnie WalkerJohnnie Walker WhiskeyKing James Group
Social Media Community ManagementBronzeSteri Stumpie social channelsSteri StumpieSteri StumpieKing James Group
Innovative Use of Social MediaBronzeInstant Inspiration UnileverKnorr whatsfordinner?Liquorice Africa Advertising (Pty)
Display AdvertisingBronzeQ20 Squeaky BrowzerQ20Multi-purpose LubricantM&C Saatchi Abel
Use of User Generated ContentBronzeOpen Your City Mobile ExperienceBrandhouseHeineken®M&C Saatchi Abel
E-Commerce SitesBronzeSpree.co.za Online Fashion StoreSpree.co.zaSpree.co.za - website, mobile site and iOS and Android AppsMedia24 Ecommerce
Innovative use of MediaBronzeGive Refugees back their humanityPASSOP (People Against Suffering Oppression and Poverty)NATIVE VML
Innovative Use of Social MediaBronzeGive Refugees back their humanityPASSOP (People Against Suffering Oppression and Poverty)NATIVE VML
Use of User Generated ContentBronzeDARG Facebook PhotobombDARG Animal RescueDARG Rescue AnimalsNATIVE VML
Social Media CampaignsBronzeGive Refugees back their humanityPASSOP (People Against Suffering Oppression and Poverty)NATIVE VML
Social Media CampaignsBronzeNedbank’s @LoveGreenbacks Twitter BotNedbankCard, Nedbank Greenbacks Rewards NATIVE VML
Interface DesignBronzeTalking CarBMW South AfricaBMWNATIVE VML
StrategyBronzeTFG eCommerceThe Foschini GroupNATIVE VML
MicrositesBronzeTalking CarBMW South AfricaBMW i3NATIVE VML
Specialist Publisher sitesBronzeVISI.co.zaVISIWebsiteNew Media
Organic Search MarketingBronzeMakro SEOMakroQuirk Agency
Digital CampaignBronzeThe Master's Collection Three Ships Whisky Three Ships 10 Year Old Single Malt Single Cask PX FinishQuirk Cape Town (Pty) Ltd & 140BBDO
Coding & Tech. InnovationBronzeThe Master's Collection Three Ships Whisky Three Ships 10 Year Old Single Malt Single Cask PX FinishQuirk Cape Town (Pty) Ltd & 140BBDO
Customer Experience DesignBronzeThe Master's Collection Three Ships Whisky Three Ships 10 Year Old Single Malt Single Cask PX FinishQuirk Cape Town (Pty) Ltd & 140BBDO
Organic Search MarketingBronzeRogerwilco SEO teamRogerwilcoRogerwilco SEO teamRogerwilco
Specialist Publisher sitesBronzeSA Creatives SA CreativesSA Creatives Online PublicationSA Creatives
Organic Search MarketingBronzeAndre Wilkinson Excellence in Organic Search MarketingSaatchi & Saatchi Search MarketingSaatchi & Saatchi Synergize
WebsitesBronzeSuperbalist.comSuperbalistSuperbalist.com siteSuperbalist.com
Paid Search MarketingBronzeMaking Every Click CountCoralThe Media Image
SoftwareBronzeSmartRand: Automated Investment AdviceSmartRand (Pty) LtdSmartRandTwisted Toast Digital (Pty) Ltd
EmailBronzeCol'Cacchio Slim down mailerCol'CacchioCol'Cacchio Banting Menu TWO.AM Agency
Digital CampaignBronzeTuluverBirdLife South AfricaInternational Vulture Awareness DayUtopia
Ad Network & Programmatic TechnologyBronzeDistance Windown/an/awww.vicinity-media.com
Mobile AppsBronzecrowdCastercrowdCastercrowdCaster Nona Creative
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