Now in its eighth year, the Bookmarks received a record number of entries that represented the diversity, innovation and growth of digital in South Africa.
IAB SA CEO Josephine Buys said, "This year’s winning entries illustrate a digital landscape where South Africans are not just excelling in digital from a technical point of view, but using it to produce ground-breaking, emotive work."
| Category | Prize | Title | Brand | Product | Entry Agency |
|---|
| Paid Search Marketing | Gold | Search Brand Protection | Neilsons | | The Media Image |
| Existing Social Communities | Gold | Social channels | City of Cape Town | City of Cape Town | King James Group |
| Use of User Generated Content | Gold | Give Refugees back their humanity | PASSOP (People Against Suffering Oppression and Poverty) | | NATIVE VML |
| Online Video Production | Gold | Baby vs Dale Steyn | New Balance | | Giant Films |
| Online Video Production | Gold | Learn it young. | Scouts South Africa | Youth development | NOT NORM |
| Editorial | Gold | The Way of Us | Superbalist | The Way of Us | Superbalist.com |
| Best Digital Youngster | Gold | Saatchi & Saatchi Synergize - Chris Cannoo | | | Saatchi & Saatchi Synergize |
| Brand of the Year | Gold | SuperSport | | | SuperSport |
| Best Marketer | Gold | Charl Bassil | Pernod Ricard | | NATIVE VML |
| Best Individual Contribution to Digital | Gold | Gloo@Ogilvy - Pete Case | | | Gloo@Ogilvy |
| Mobile Apps | Gold | The Superbalist Mobile App | Superbalist.com | The Superbalist Mobile App | Superbalist.com |
| Software | Gold | Talking Car | BMW South Africa | BMW i3 | NATIVE VML |
| Special Features | Gold | Homo Naledi - Interactive Feature | EYEWITNESS NEWS | | EYEWITNESS NEWS |
| Research | Silver | The Ventureburn Startup Survey - Excellence in Research | Burn Media | Ventureburn | Burn Media |
| Organic Search Marketing | Silver | Clicks.co.za - The Journey to E-commerce | Clicks | | Clicks2Customers |
| News or Feature Writing | Silver | Medupi graves investigation | eNCA.com | Medupi graves investigation | eNCA.com |
| Publisher sites | Silver | eNCA.com - Know more | eNCA.com | South African news website | eNCA.com |
| Mobile Publication | Silver | EWN WhatsApp Briefs | EYEWITNESS NEWS | | EYEWITNESS NEWS |
| Digital Campaign | Silver | KFC Soundbite | KFC | The Soundbite Table | Gloo@Ogilvy |
| Coding & Tech. Innovation | Silver | KFC Flash & Win | KFC | KFC Flash & Win - Interactive Drive-Thru | Gloo@Ogilvy |
| Integrated Campaign | Silver | Lucozade Give Me Strength | Lucozade | Lucozade | Gloo@Ogilvy |
| Innovative use of Media | Silver | Lucozade Give Me Strength (WeTransfer) | Lucozade | Lucozade | Gloo@Ogilvy |
| Mobile Campaign | Silver | The Uber Test Ride | Volkswagen | The New Volkswagen up! | Gloo@Ogilvy |
| UX Design | Silver | The Inner Circle Phase 1 | Pernod Ricard | The Inner Circle | Hellocomputer |
| Websites | Silver | The Inner Circle Phase 1 | Pernod Ricard | The Inner Circle | Hellocomputer |
| Specialist Publisher sites | Silver | Design Indaba | Design Indaba | Online publication | Interactive Africa (Pty) Ltd |
| Content Strategy | Silver | Someone in Cape Town | City of Cape Town | City of Cape Town Anti-Drugs programme | King James Group |
| Social Media Campaigns | Silver | Someone in Cape Town | City of Cape Town | City of Cape Town Anti-Drugs programme | King James Group |
| Social Media Community Management | Silver | Social channels | City of Cape Town | City of Cape Town | King James Group |
| Interface Design | Silver | Walker Wager | Johnnie Walker | Johnnie Walker Whiskey | King James Group |
| Social Media Campaigns | Silver | Comrades | New Balance | New Balance | King James Group |
| Digital Strategy | Silver | Battle of the Spreads | Pioneer Foods | Marmite | Liquorice Africa Advertising (Pty) |
| Ad Ops | Silver | Excellence In Adops | Mini, McDonalds, Telkom | Mini, McDonalds, Telkom | Mark 1 |
| Web Applications | Silver | iCAPTCHA | Bilingo | | NATIVE VML |
| Digital Campaign | Silver | Talking Car | BMW South Africa | BMW i3 | NATIVE VML |
| Coding & Tech. Innovation | Silver | Talking Car | BMW South Africa | BMW i3 | NATIVE VML |
| Client Service | Silver | Gia Berger | Gia Berger | | NATIVE VML |
| Editorial | Silver | Jameson INDIE Channel | Jameson | Jameson INDIE Channel | NATIVE VML |
| Research | Silver | Multiply School tool | Momentum | | NATIVE VML |
| Existing Social Communities | Silver | Jameson Facebook Page | Pernod Ricard South Africa | Jameson Irish Whiskey | NATIVE VML |
| Branded Content | Silver | The Red Bull X-Fighters Tricktionary Tapes | Red Bull | The Red Bull X-Fighters Semi-Finals Event | NATIVE VML |
| UX Design | Silver | TFG eCommerce | The Foschini Group | | NATIVE VML |
| E-Commerce Sites | Silver | TFG eCommerce | The Foschini Group | | NATIVE VML |
| Existing Social Communities | Silver | The big bird on Twitter | Nando's | Fast Food/Restaurant | Publicis Machine |
| Social Media Community Management | Silver | The big team behind the big bird on Twitter | Nando's | Fast Food/Restaurant | Publicis Machine |
| Organic Search Marketing | Silver | OK Google | McDonald's | Brand | Quirk Agency |
| Microsites | Silver | The Master's Collection | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Paid Search Marketing | Silver | Excellence in Paid Search Marketing | Saatchi & Saatchi | Paid Search Marketing | Saatchi & Saatchi Synergize |
| Paid Search Marketing | Silver | Sage One Paid Search Marketing | Sage One South Africa | Online Accounting Software | Saatchi & Saatchi Synergize |
| Social Paid Advertising | Silver | Sage One Paid Social advertising | Sage One South Africa | Online Accounting Software | Saatchi & Saatchi Synergize |
| News or Feature Writing | Silver | The Way of Us | Superbalist | The Way of Us | Superbalist.com |
| Interface Design | Silver | Superbalist.com | Superbalist | Superbalist.com site | Superbalist.com |
| Specialist Publisher sites | Silver | The Way of Us | Superbalist | The Way of Us | Superbalist.com |
| Data-driven Campaign | Silver | Let's Celebrate Namibia | Tafel Lager | Tafel Lager | Techsys Digital |
| Social Media Campaigns | Silver | Tuluver | BirdLife South Africa | International Vulture Awareness Day | Utopia |
| Online PR | Silver | Tuluver | BirdLife South Africa | International Vulture Awareness Day | Utopia |
| Mobile Apps | Bronze | GridWatch - SA’s most reliable load shedding app | News24 | GridWatch | 24.com |
| Native Advertising | Bronze | Nando's Art Initiative | Nando's | | Between 10and5 |
| Web Applications | Bronze | Fives Futbol Sports Management Platform | Fives Futbol | Fives Futbol Sports Management Platform | Bluegrass Digital |
| Special Features | Bronze | Hope To Glory – The Journey of Themba Gorimbo | eNCA.com | The story of a young MMA fighter's rise to glory | eNCA.com |
| Social Paid Advertising | Bronze | BMW 1 Series LCI Launch Campaign | BMW | BMW 1 Series | EOH Digital |
| News or Feature Writing | Bronze | Aletta Harrison - Prison Yoga | EYEWITNESS NEWS | | EYEWITNESS NEWS |
| Coding & Tech. Innovation | Bronze | KFC Soundbite | KFC | The Soundbite Table | Gloo@Ogilvy |
| Digital Installations and Activations | Bronze | KFC Soundbite | KFC | The Soundbite Table | Gloo@Ogilvy |
| Display Advertising | Bronze | Polo Vivo - Anything is possible | Volkswagen | The new range of Polo Vivos | Gloo@Ogilvy |
| Social Paid Advertising | Bronze | Shield - First in Africa | Unilever | Shield Deodorant and Antiperspirant | Gorilla Creative Media |
| Interface Design | Bronze | Meyerton Mobile | Meyerton Engineering | Meyerton Engineering | INJOZI |
| Email Publication | Bronze | Pick n Pay - Supper Sorted | Pick n Pay Supper Sorted | Pick n Pay Food | John Brown Media |
| Marketing Copywriting | Bronze | Someone in Cape town | City of Cape Town | City of Cape Town | King James Advertising Cape Town Pty (Ltd) |
| Branded Content | Bronze | Comrades | New Balance | New Balance | King James Group |
| Branded Content | Bronze | Baby vs Dale Steyn | New Balance | New Balance | King James Group |
| Branded Content | Bronze | One Rand Family | Sanlam | Sanlam | King James Group |
| Existing Social Communities | Bronze | Steri Stumpie social channels | Steri Stumpie | Steri Stumpie | King James Group |
| Online Video Production | Bronze | Walker Wager | Johnnie Walker | Johnnie Walker Whiskey | King James Group |
| Social Media Community Management | Bronze | Steri Stumpie social channels | Steri Stumpie | Steri Stumpie | King James Group |
| Innovative Use of Social Media | Bronze | Instant Inspiration | Unilever | Knorr whatsfordinner? | Liquorice Africa Advertising (Pty) |
| Display Advertising | Bronze | Q20 Squeaky Browzer | Q20 | Multi-purpose Lubricant | M&C Saatchi Abel |
| Use of User Generated Content | Bronze | Open Your City Mobile Experience | Brandhouse | Heineken® | M&C Saatchi Abel |
| E-Commerce Sites | Bronze | Spree.co.za Online Fashion Store | Spree.co.za | Spree.co.za - website, mobile site and iOS and Android Apps | Media24 Ecommerce |
| Innovative use of Media | Bronze | Give Refugees back their humanity | PASSOP (People Against Suffering Oppression and Poverty) | | NATIVE VML |
| Innovative Use of Social Media | Bronze | Give Refugees back their humanity | PASSOP (People Against Suffering Oppression and Poverty) | | NATIVE VML |
| Use of User Generated Content | Bronze | DARG Facebook Photobomb | DARG Animal Rescue | DARG Rescue Animals | NATIVE VML |
| Social Media Campaigns | Bronze | Give Refugees back their humanity | PASSOP (People Against Suffering Oppression and Poverty) | | NATIVE VML |
| Social Media Campaigns | Bronze | Nedbank’s @LoveGreenbacks Twitter Bot | Nedbank | Card, Nedbank Greenbacks Rewards | NATIVE VML |
| Interface Design | Bronze | Talking Car | BMW South Africa | BMW | NATIVE VML |
| Strategy | Bronze | TFG eCommerce | The Foschini Group | | NATIVE VML |
| Microsites | Bronze | Talking Car | BMW South Africa | BMW i3 | NATIVE VML |
| Specialist Publisher sites | Bronze | VISI.co.za | VISI | Website | New Media |
| Organic Search Marketing | Bronze | Makro SEO | Makro | | Quirk Agency |
| Digital Campaign | Bronze | The Master's Collection | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Coding & Tech. Innovation | Bronze | The Master's Collection | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Customer Experience Design | Bronze | The Master's Collection | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX Finish | Quirk Cape Town (Pty) Ltd & 140BBDO |
| Organic Search Marketing | Bronze | Rogerwilco SEO team | Rogerwilco | Rogerwilco SEO team | Rogerwilco |
| Specialist Publisher sites | Bronze | SA Creatives | SA Creatives | SA Creatives Online Publication | SA Creatives |
| Organic Search Marketing | Bronze | Andre Wilkinson Excellence in Organic Search Marketing | Saatchi & Saatchi | Search Marketing | Saatchi & Saatchi Synergize |
| Websites | Bronze | Superbalist.com | Superbalist | Superbalist.com site | Superbalist.com |
| Paid Search Marketing | Bronze | Making Every Click Count | Coral | | The Media Image |
| Software | Bronze | SmartRand: Automated Investment Advice | SmartRand (Pty) Ltd | SmartRand | Twisted Toast Digital (Pty) Ltd |
| Email | Bronze | Col'Cacchio Slim down mailer | Col'Cacchio | Col'Cacchio Banting Menu | TWO.AM Agency |
| Digital Campaign | Bronze | Tuluver | BirdLife South Africa | International Vulture Awareness Day | Utopia |
| Ad Network & Programmatic Technology | Bronze | Distance Window | n/a | n/a | www.vicinity-media.com |
| Mobile Apps | Bronze | crowdCaster | crowdCaster | crowdCaster | Nona Creative |
