
Subscribe & Follow
Advertise your job vacancies
Bain's Cape Mountain Whisky supports Cape Cobras
Bain's Cape Mountain Whisky has joined forces with the Nashua Mobile Cape Cobras cricket team, a first for these two iconic Cape brands.
Bain's Cape Mountain Whisky is proudly South African and crafted at The James Sedgwick Distillery in the Boland town of Wellington.
According to Marcel Swain, brand manager of Bain's Cape Mountain Whisky, the partnership is a natural fit which will allow both brands to offer consumers and the trade an opportunity to experience the special flavours and personality of the Cape in a unique fashion.
Third gold medal
"The Nashua Mobile Cape Cobras are the current champions of the domestic one-day competition, with ten players representing South Africa, whilst Bain's Cape Mountain Whisky is South Africa's first 100% single grain whisky. It has just achieved its third consecutive gold medal from the International Wine and Spirits Competition held in London," Swain says.
"The cricket team combines the best of the Western Cape and Boland, while Bain's Cape Mountain Whisky combines the impact of the best of local grain with a unique double maturation to create a distinctive taste. By creating a synergy between the local cricket talent and the craftsmanship of a locally produced premium whisky, the result can only provide exciting opportunities for both brands."
Related
Marcel Swain joins dentsu X to redefine brand engagement in South Africa 3 Mar 2025 Red Star SA shines at IAB Bookmark Awards with Heineken Beverages South Africa campaigns 27 Aug 2024 #BehindtheSelfie: Marcel Swain, head of marketing: Premium beer for Heineken Beverages 21 Aug 2024 On International Beer Day, Heineken says you can forget about the beer 5 Aug 2024 A’Rise by Heineken unleashes a global musical explosion at SXSW 2024 19 Feb 2024 #ExtraCrispExtraSmooth: Heineken Silver launches across SA 6 Jul 2023
