Subscribe & Follow
Advertise your job vacancies
Trending
Show more
Jobs
- Branch Manager Durban
- Video Editor for Social Media Content Cape Town
- Social Media Manager and Strategist Cape Town
- Junior Digital Art and Social Media Marketing Coordinator Johannesburg
Digital spending in entertainment, media to grow - PwC
Digital spending in the entertainment and media sectors is likely to grow by at least 9% a year for the next four years, according to a report by PricewaterhouseCooper (PwC).
Vicky Myburgh, PwC SA's entertainment and media sector head says that research showed a trend to higher spending in the sector would be offset by cheaper online rates and lower end-user prices for digital devices.
She says that over the next five years, South Africa's media and entertainment spend will grow at a 7,4% compound annual rate to about R140-billion. The PwC report entitled the "South African Entertainment and Media Outlook 2011 to 2015" found that entertainment and marketing spend rose 21% to R98-billion on the back of the 2010 Football World Cup.
It was divided into R24-billion on advertising and R74-billion on end-user spend. The internet saw its total spend increase by 41,4% to R12-billion boosted by growth in broadband, mobile access and advertising.
It forecasts that South Africa will have 22-million internet users by 2015, up from 6-million last year.
Read the full article on www.businessday.co.za/.
Related
