Digital spending in entertainment, media to grow - PwC

Vicky Myburgh, PwC SA's entertainment and media sector head says that research showed a trend to higher spending in the sector would be offset by cheaper online rates and lower end-user prices for digital devices.

She says that over the next five years, South Africa's media and entertainment spend will grow at a 7,4% compound annual rate to about R140-billion. The PwC report entitled the "South African Entertainment and Media Outlook 2011 to 2015" found that entertainment and marketing spend rose 21% to R98-billion on the back of the 2010 Football World Cup.

It was divided into R24-billion on advertising and R74-billion on end-user spend. The internet saw its total spend increase by 41,4% to R12-billion boosted by growth in broadband, mobile access and advertising.

It forecasts that South Africa will have 22-million internet users by 2015, up from 6-million last year.

Read the full article on www.businessday.co.za/.