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HHP is latest Sing 'it mystery artist

28 Sep 2011

Jabulani Tsambo, better known as HHP, or Hip Hop Pantsula, or Jabba, one of South Africa's biggest hip hop artists, has become the ninth mystery artist to join the Sing 'it lyrics-writing competition.

HHP released his new album on 15 September, 2011, and flew in to Cape Town from Durban the same week to star in the last Sing 'it advertisement. The shoot took place at Buchanan Studios, Woodstock and was directed and shot by The Suits - the same company responsible for the other three Sing 'it advertisements, which feature Bouwer Bosch, Jax Panik, iScream & the Chocolate Stix and Deon Lotz, among others.

The video can be seen at www.youtube.com/watch?v=ia0u-fGzJoQ

Sing 'it project manager Steyn du Toit says that with the addition of HHP the line-up is now more powerful than ever. "HHP is one of the biggest and most well-loved hip hop artists in South Africa. He complements the rest of our artists perfectly and we cannot wait to hear what his song will sound like."

Tremendous response

Since the launch of Sing 'it, the response from the media and public has been tremendous. With more than a month still left until the 30 October deadline for entries, the tally already stands at nearly 700 entries, 1700 views of the ads on YouTube, 2700 "likes" on Facebook and 130 followers on Twitter.

What's in it for aspirant songwriters? A chance to get their hands on an iPad 2, R3000 cash, and a shot at featuring in a music video by their favourite artist.

Sanlam's sponsorship manager, Andre Kearns, who joined the artist on the set, said that HHP brings a very funky and vibey feel to the competition. "One of the main objectives of the competition is to showcase local talent and the video shoot blew me away. The planners, the people doing the work behind the scenes, the director and, of course, the ones we see on our screens: HHP is a real star and although it was their first commercial shoot, models Jessekha Goldstone and Tammy Herdien kept their cool. All the talent sits right here in South Africa."