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Win a gold medal with kalahari.com blockbuster Olympics campaign
In celebration of the 2012 London Olympics, online retailer Kalahari.com, is helping movie-lovers across the country get into the Olympic spirit thanks to its "Gold Medal Movie Sale". A tactical TV campaign for the sale was conceptualised and executed by their Cape Town based agency, JWT, and will be running on DStv and M-Net during the course of the Olympics.
In true Kalahari.com fashion, the campaign takes a tongue-in-cheek look at the Olympics, and shows viewers a slightly different side of a few gold-medal-worthy movies. The four TV ads take a new look at Brokeback Mountain, Dirty Dancing, Mission Impossible and Twilight and these films, amongst others, will also feature in a '2 for R89 gold medal sale' on Kalahari.com.
"We're a proudly South African retailer and we're right behind Team SA whose performance has been phenomenal this year" says Liz Hillock, head of marketing at kalahari.com. "We're loving the Olympics, not only because our team is doing so well, but because of the tradition and the ceremony of it all that makes for gripping TV. Whether you're watching an obscure sport for the first time, or chuckling about what the commentator has just said, it makes for world-class entertainment and we're tapping into the spirit of it all."
The TV ads can also be viewed on Kalahari.com's YouTube channel.
JWT Cape Town creative team: Rod McCall & Graeme Bettles. JWT Cape Town executive creative director is Conn Bertish.
