Marketing Obituary South Africa

Jobs' vacancy - Apple's genius dies at 56

He invented all the devices you love, or insist you hate. Apple's founder has passed away at 56, and coming to terms with his legacy requires some tricky thinking. This is my personal tribute.
Homepage of Apple's website pays tribute to the late Steve Jobs.
Homepage of Apple's website pays tribute to the late Steve Jobs.
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About a year ago, I found myself at table with an Israeli affairs pundit. These are disquieting folk at the best of times-they have the uncanny ability of upending any and all assumptions you may have carried until the moment you sit down with them... As the pundit continued her terrifying, edifying monologue, I was brought to mind of Steven Jobs.

The late guru of Apple Inc., a visionary by any definition of the term, was also not interested in "real". He was concerned with the future on his own terms, defined by innovations that he created, through a vessel that exemplified his understanding of the world, or at least how it should be.

He succumbed to complications of pancreatic cancer at the age of 56, while the company he was instrumental in creating reigns as one of the most valuable in the world. Such is the inadvertent role of irony in the postmodern.

Read the full tribute at www.dailymaverick.co.za.

Iconic 1997 Apple ad "Here's to the crazy ones" - the first Think Different ad, created by TBWA\Chiat\Day Los Angeles. The first one is narrated by Richard Dreyfuss; the second one, narrated by Steve Jobs, was never aired.

See also:

Updated at 10.04am on 7 October 2011.

Source: Daily Maverick

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About Richard Poplak

Richard Poplak is a contributor for the Daily Maverick.
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