Bulk SMS, convenient communication

Through the company's solution, users have access to simplified bulk SMS solutions via a web portal, web service or Microsoft Outlook integration. It allows them to unify, manage and automate business communications through a single process and even makes it simple for users to send SMS and fax messages directly from Outlook using software plug-ins.

"Sending customers marketing messages, alerts or reminders by post is costly, slow and unreliable. In a country with high cellular penetration, the most cost-effective and easiest way to reach your customers is on their cellphones," says Mattheus.

Wide range of benefits

Apart from cost and reach, SMS has a wide range of benefits for organisations when used as a communications tool. Also a bi-directional medium, it allows users to reply if appropriate as soon as they receive a message. Messages can also be personalised to customers and reporting functionality provides accurate delivery data so that one knows that one's customers received the messages.

Companies must ensure that they have gained explicit permission from each customer they plan to reach via SMS to do so to remain in line with the WASPA Code of Conduct - the Wireless Application Service Providers' Association (WASPA) of which Nashua Mobile is a member.

"SMS is an ideal way to cut down on the labour and costs of communicating with a large base of employees or customers. It's a reliable and cost-effective way to reach your audience with timely messages that few companies can afford to overlook," concludes Mattheus.