Firehouse wins Tiger Brands campaign

The campaign aims to address lifestyle diseases, including heart disease, type2 diabetes and obesity and empower South Africans to lead healthier lifestyles.

“An easy-to-read, easy-to-understand labelling system will be launched over the next couple of months, where consumers will be able to identify a product's nutritional content at a glance,” explains Sefadzi Foli, group business development executive of the company.