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Assegai Awards announces 2020 finalists
The finalists of the 2020 Assegai Awards have been released and the winners will be announced on Thursday, 26 November at the Annual Awards Gala Evening at The Venue in Melrose Arch. Ticket sales open on Monday, 12 October 2020.
Image credit: Assegai Awards.
2020 Assegai Awards finalists
Section A: MEDIA | |||
Agency Name | Section | Category | Name of Entry |
10th Street Media | Section A: Media | Email Marketing | Discovery 947 Ride Joburg |
Boomtown | Section A: Media | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Don’t be chicken check them |
BrandTruth/DGTL | Section A: Media | Social Media (Social Media Platforms) | DSTV Update your Status |
BrandTruth/DGTL | Section A: Media | Online Campaigns: banners, micro sites, remarketing and other online campaigns | DSTV Update your Status |
Clockwork | Section A: Media | Social Media (Social Media Platforms) | Microsoft Visit Xbox |
Clockwork | Section A: Media | Social Media (Social Media Platforms) | NetFlix Blood and Water |
Clockwork | Section A: Media | Mobile Marketing | Micosoft Control your discount |
Flume Digital | Section A: Media | Search Marketing: SEO and PPC | Together Nedbank |
Fox P2 | Section A: Media | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Cash Back Case |
Hoola Modern Agency | Section A: Media | Social Media (Social Media Platforms) | Tekkie Town Walk Your Way |
Brave Group | Section A: Media | Social Media (Social Media Platforms) | Jose Cuervo |
Brave Group | Section A: Media | Social Media (Social Media Platforms) | Glenfiddich |
Joe Public United | Section A: Media | Social Media (Social Media Platforms) | Maggi Noddle Day |
Joe Public United | Section A: Media | Experiential Media | A few minutes is worth a lifetime SANBS |
Joe Public United | Section A: Media | Social Media (Social Media Platforms) | Retweets into Rands Nedbank |
Joe Public United | Section A: Media | Direct Mail: Addressed and Unaddressed Campaigns | The Great Stigma Clearance – Jet Edcon |
Joe Public United | Section A: Media | Social Media (Social Media Platforms) | Jet Heritage Day #JetSwank |
Joe Public United | Section A: Media | Social Media (Social Media Platforms) | Kit Kat – Take a break and celebrate your city |
Levergy | Section A: Media | Face to Face Activations / Field Marketing | Heineken #TeamHeineken Rugby World Cup Experience |
Mark1 | Section A: Media | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Break the Traditional Tradition |
Mobitainment, Carat & 13th Floor | Section A: Media | Mobile Marketing | Nivea #TakeExtraCare |
O’Keeffe & Swartz | Section A: Media | Telemarketing: Outbound | Integrated Funeral Policy |
O’Keeffe & Swartz | Section A: Media | Telemarketing: Outbound | Upgrade to Funeral Plan Base |
Playmakers | Section A: Media | Social Media (Social Media Platforms) | #KFCProposal |
Promise | Section A: Media | Mobile Marketing | Castle Lite: The $3 000 000 Call |
Promise | Section A: Media | Websites | RMB: A Story Of Courage |
Promise | Section A: Media | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Castle Lite: The $3 000 000 Call |
Promise | Section A: Media | Social Media (Social Media Platforms) | Castle Lite: The $3 000 000 Call |
Promise | Section A: Media | Online Campaigns: banners, micro sites, remarketing and other online campaigns | RMB: A Story Of Courage |
Promise | Section A: Media | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Castle Lite: Cold Tracker |
Rogerwilco | Section A: Media | Social Media (Social Media Platforms) | AUL Covid-19 Heroes |
Rogerwilco | Section A: Media | Online Campaigns: banners, micro sites, remarketing and other online campaigns | NGD Test and learn |
Rogerwilco | Section A: Media | Search Marketing: SEO and PPC | TCS Search Campaign |
Ruby Digital | Section A: Media | Search Marketing: SEO and PPC | SoundX Turning Up the Search |
Ruby Digital | Section A: Media | Search Marketing: SEO and PPC | Vadas |
Salt & Candy | Section A: Media | Social Media (Social Media Platforms) | Not All Heroes Wear Masks |
Sauce Advertising | Section A: Media | Search Marketing: SEO and PPC | Kerbside Delivery |
Sauce Advertising | Section A: Media | Social Media (Social Media Platforms) | Shoot your shot |
Simunye Media | Section A: Media | Face to Face Activations / Field Marketing | Gillette Ethnic Barbershop Network |
Social CREACHAs | Section A: Media | Social Media (Social Media Platforms) | WesBank’s Car People |
The 13th Floor | Section A: Media | Social Media (Social Media Platforms) | Coo-ee “Sounds of Summer” |
The 13th Floor and CARAT | Section A: Media | Social Media (Social Media Platforms) | Nivea Men Challenge for Charity |
The Conversation Lab | Section A: Media | Social Media (Social Media Platforms) | Bloom Health Assurance |
The Conversation Lab | Section A: Media | Search Marketing: SEO and PPC | About Bloom |
The Conversation Lab | Section A: Media | Websites | About Bloom |
The et al Group | Section A: Media | Social Media (Social Media Platforms) | The 3rd Avbob Poetry Gala |
The Hardy Boys | Section A: Media | Social Media (Social Media Platforms) | Aromat Miss Universe |
The Hardy Boys | Section A: Media | Social Media (Social Media Platforms) | Share your mess |
The Media Shop | Section A: Media | Social Media (Social Media Platforms) | Debonairs Pizza – Headlessman |
The Media Shop | Section A: Media | Social Media (Social Media Platforms) | Fishaways – Freshercise (Flatten your curve) |
The Media Shop | Section A: Media | Social Media (Social Media Platforms) | Multichoice DSTV Compact 10 years |
The Media Shop | Section A: Media | Search Marketing: SEO and PPC | DStv Compact: Search Gomora |
The Riverbed | Section A: Media | Websites | Barloworld Khula Sizwe |
The Riverbed | Section A: Media | 3D | Phuza Nathi Sippy Cup 3D |
The Riverbed | Section A: Media | Social Media (Social Media Platforms) | Aware.org Underage Drinking Campaign |
Triple Eight | Section A: Media | Mobile Targeted SMS, MMS | Nestle Nespray Maths Challenge |
Triple Eight | Section A: Media | Face to Face Activations / Field Marketing | Rajah Our Perfect Wishlist |
Wunderman Thompson | Section A: Media | Social Media (Social Media Platforms) | Vodacom Datawyze |
Wunderman Thompson | Section A: Media | Social Media (Social Media Platforms) | Vodacom Gig Game |
Ruby Digital | Section A:Media | Websites | Support Business |
Section B: MULTI CHANNEL / COUNTRY AWARDS | |||
Agency Name | Section | Category | Name of Entry |
Joe Public United | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Everybody’s talking about Easy bucks Chicken Licken |
Joe Public United | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Sign the Smile – Amnesty |
Levergy | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaign with under R500 000 budget | Nedbank CWG: In Wine There Is A Story |
Levergy | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Energade Fuelling South African Heroics |
Levergy | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Team Heineken |
Mark1 | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Heart and Stroke Foundation – Anti Vaping |
Penquin | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Suzuki Auto South Africa – Ertiga |
Promise | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | RMB: A Story Of Courage |
Promise | Section B: Multichannel/ Country Awards | Best Direct Marketing Cross Border Campaign | Castle Lite: Cold Tracker |
Retail Engage | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Bonsela |
The Conversation Lab | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | About Bloom |
The et al Group | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | The 3rd Avbob Poetry Gala |
The Riverbed | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Aware.org Underage Drinking Campaign |
The Riverbed | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Barloworld Khula Sizwe |
Triple Eight | Section B: Multichannel/ Country Awards | Integrated Direct Marketing Campaigns | Nestle Nespray Maths Challenge |
Triple Eight | Section B: Multichannel/ Country Awards | Best Direct Marketing Cross Border Campaign | Durex Get The Feels |
Section C: RELATIONSHIP MARKETING AWARDS | |||
Agency Name | Section | Category | Name of Entry |
Clockwork | Section C: Relationship Marketing Awards | Database and Analytics Innovation | Microsoft Control your discount |
Clockwork | Section C: Relationship Marketing Awards | Loyalty Programmes | Standard Bank Ucount |
Mobitainment, BabyYumYum & Shandon Business | Section C: Relationship Marketing Awards | Database and Analytics Innovation | MyMomentum BabyYumYum Maternity Programme |
Mobitainment, BabyYumYum & Shandon Business | Section C: Relationship Marketing Awards | CRM Programmes | MyMomentum BabyYumYum Maternity Programme |
Mobitainment, Carat & 13th Floor | Section C: Relationship Marketing Awards | CRM Programmes | Nivea #TakeExtraCare |
Retail Engage | Section C: Relationship Marketing Awards | CRM Programmes | Bonsela |
Section D: CRAFT AWARDS | |||
Agency Name | Section | Category | Name of Entry |
10th Street Media | Section D: Craft Awards | Most Effective Use of Content | Discovery 947 Ride Joburg |
10th Street Media | Section D: Craft Awards | Use of New Technologies | Discovery 947 Ride Joburg |
Boomtown | Section D: Craft Awards | Art Direction | The Silent Killer – Hypertension Awareness |
Boomtown | Section D: Craft Awards | Innovative Solutions | The Silent Killer – Hypertension Awareness |
Carat SA & Kenya | Section D: Craft Awards | Use of New Technologies | Guinness Goal Challenge |
Clockwork | Section D: Craft Awards | Innovative Solutions | NetFlix Blood and Water |
Clockwork | Section D: Craft Awards | Most Effective Use of Content | NetFlix Blood and Water |
Clockwork | Section D: Craft Awards | Innovative Solutions | Hyundi Don’t cross your T’s |
Clockwork | Section D: Craft Awards | Innovative Solutions | Microsoft Control your discount |
Clockwork | Section D: Craft Awards | UX, Interface and Navigation Design | Microsoft Visit Xbox |
Clockwork | Section D: Craft Awards | Innovative Solutions | Microsoft Visit Xbox |
Flume Digital | Section D: Craft Awards | Innovative Solutions | MFC Digital Launch |
Hoola Modern Agency | Section D: Craft Awards | Most Effective Use of Content | Tekkie Town Walk Your Way |
Joe Public United | Section D: Craft Awards | Art Direction | 30 Days of Self-care |
Joe Public United | Section D: Craft Awards | Innovative Solutions | A few minutes is worth a lifetime SANBS |
Joe Public United | Section D: Craft Awards | Art Direction | The Great Stigma Clearance – Jet Edcon |
Joe Public United | Section D: Craft Awards | Most Effective Use of Content | Everybody’s talking about Easy bucks Chicken Licken |
John Brown Media | Section D: Craft Awards | Branded Content | Fresh Campaign for Pick & Pay |
John Brown Media | Section D: Craft Awards | Most Effective Use of Content | Capitec Move Campaign |
John Brown Media | Section D: Craft Awards | Branded Content | Fresh Campaign for Pick & Pay |
Levergy | Section D: Craft Awards | Innovative Solutions | Heineken #TeamHeineken Rugby World Cup Experience |
Levergy | Section D: Craft Awards | Art Direction | New Balance SA: Runs In The Family |
Mobitainment, BabyYumYum & Shandon Business | Section D: Craft Awards | Branded Content | MyMomentum BabyYumYum Maternity Programme |
Mobitainment, Talent Brand, TTRO & Blue Magnet | Section D: Craft Awards | Most Effective Use of Content | Real Hero’s Connect |
OnePointFour | Section D: Craft Awards | Innovative Solutions | WesBank Site Redevelopment |
Penquin | Section D: Craft Awards | Art Direction | Suzuki S-Presso |
PHD | Section D: Craft Awards | Branded Content | Flora Stay Home Stay Healthy |
Promise | Section D: Craft Awards | Use of New Technologies | Castle Lite: Cold Tracker |
Promise | Section D: Craft Awards | Most Effective Use of Content | Castle Lite: The $3 000 000 Call |
Promise | Section D: Craft Awards | Branded Content | RMB: A Story Of Courage |
Promise | Section D: Craft Awards | Most Effective Use of Content | RMB: A Story Of Courage |
The et al Group | Section D: Craft Awards | Innovative Solutions | The 3rd Avbob Poetry Gala |
The Media Shop | Section D: Craft Awards | Branded Content | South African Tourism |
The Riverbed | Section D: Craft Awards | Innovative Solutions | Aware.org Underage Drinking Campaign |
The Riverbed | Section D: Craft Awards | Branded Content | Nedbank Money Secrets |
Triple Eight | Section D: Craft Awards | Most Effective Use of Content | Nestle Nespray MathBot |
Triple Eight | Section D: Craft Awards | Use of New Technologies | Nestle Nespray MathBot |
Wunderman Thompson | Section D: Craft Awards | Most Effective Use of Content | Vodacom Datawyze |
Wunderman Thompson | Section D: Craft Awards | Innovative Solutions | Vodacom Gig Game |
Section E: SPECIAL DIRECT AWARDS | |||
Agency Name | Section | Category | Name of Entry |
Mark1 | Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Heart and Stroke Foundation – Anti Vaping |
Ogilvy | Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | The Rape Page |
Sauce Advertising | Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Dreams cant be locked down |
The Riverbed | Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Aware.org Underage Drinking Campaign |
Triple Eight | Section E: Special Direct Awards | Public Benefit Direct Marketing Campaign | Dettol Protects the Frontline |
Section F: INDIVIDUAL AND COMPANY AWARDS | |||
Agency Name | Section | Category | Name of Entry |
Boomtown | Section F: Individual And Company Awards | Agency Credentials | Boomtown |
Fox P2 | Section F: Individual And Company Awards | Agency Credentials | FoxP2 |
Joren Communications | Section F: Individual And Company Awards | SME of the year | Joren Communications |
Penquin | Section F: Individual And Company Awards | Young Direct Marketer of the Year | Nicole Glover – Penquin |
The Conversation Lab | Section F: Individual And Company Awards | Agency Credentials | The Converstion Lab |
Triple Eight | Section F: Individual And Company Awards | Direct Marketer of the Year | Triple Eight |
Triple Eight | Section F: Individual And Company Awards | Agency of the Year | Triple Eight |