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Winners announced for Marketing Achievement Awards

South Africa's top marketers were honoured for the excellent marketing strategies they've created at the inaugural Marketing Achievement Awards (MAA) held last night at a gala dinner at Sun City.
Poet, performer, singer, actress and presenter, Lebo Mashile was the MC for the evening. Image supplied.

Francois Viviers, executive: marketing and communications at Capitec Bank, won the Marketer of the Year Award 2019, which is a category with nominated entries.

Heidi Brauer, Hollard Insurance CMO and chairperson of the Marketer of the Year sub-committee, says:
Viviers is completely deserving of the Marketer of the Year award, for marketing leadership consistency, and a track record of solid business results. He is an inspirational marketer who really understands that marketing is both science and art by harmonising gut and experience with data. His role within Capitec is both wide and deep, but it is his meticulous attention to detail and understanding of people that really sets him apart.
See the full list of winners and finalists for campaign categories below.

Brand and campaignAgency partnerCategoryAward
Agrinet for Beyond AgricultureVaimoExcellence in Brand Marketing (B2B)Winner
Innovative Solutions Group for Innovative Staffing SolutionsPR WorxExcellence in Brand Marketing (B2B)Finalist
Volkswagen SA for The People’s CarOgilvy SAExcellence in Brand PositioningWinner
AVBOB for The AVBOB Poetry ProjectBRAND et alExcellence in Brand PositioningFinalist
FNB for It Takes a Bank that Does More to Help Your FamilyBrandTruth//DGTLExcellence in Brand PositioningFinalist
MINI for Creative ClubJohn Brown Media South AfricaExcellence in Brand PositioningFinalist
Pick n Pay for Glass Act SeriesJohn Brown Media South AfricaExcellence in Brand PositioningFinalist
Cadbury for Remarkable RegiftOgilvy SAExcellence in Integrated MarketingWinner
Edcon for JET MannyJoe PublicExcellence in Integrated MarketingFinalist
Pick n Pay for Fresh ContentJohn Brown Media South AfricaExcellence in Integrated MarketingFinalist
P&G for Ariel, making the impossible, possibleMediaComExcellence in Integrated MarketingFinalist
Suzuki Auto South Africa for Suzuki InboundPenquinExcellence in Integrated MarketingFinalist
Nando’s for 30th Birthday BashSunshinegunExcellence in Internal MarketingWinner
Road Accident Fund #AlwaysRememberFlow CommunicationsExcellence in Internal MarketingFinalist
Nando’s for Grillers’ ChallengeSunshinegunExcellence in Internal MarketingFinalist
AB InBev for Carling Black Label #NoExcuses Soccer Song for ChangeOgilvy SAExcellence in Marketing InnovationWinner
Edcon for JET MannyJoe PublicExcellence in Marketing InnovationFinalist
The Merck Group for Merck Consumer Health NeorobionOgilvy SAExcellence in Marketing InnovationFinalist
Kimberly-Clark South Africa for Huggies – The World’s Most Innovative Product DemoOgilvy SAExcellence in Marketing InnovationFinalist
Suzuki Auto South Africa for Suzuki InboundPenquinExcellence in Marketing InnovationFinalist
Aurecon for Aurecon Visual Contractsn/aExcellence in Marketing InnovationSpecial Mention
Sasol for #LimitlessLevergyExcellence in Purpose Led MarketingWinner
Anglo American for Makarapa CityOgilvy SAExcellence in Purpose Led MarketingFinalist
Nando's for PERi-FarmsSunshinegunExcellence in Purpose Led MarketingFinalist
Toyota for Toyota Rush – Live That Rush LifeFCB JohannesburgExcellence in New Product or Brand LaunchWinner
Anglo American for Makarapa CityOgilvy SAExcellence in Reputation ManagementWinner
Yoco for Yoco: For the SalesYocoExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Winner
Edcon for JET #JETLOVEYOURSELFJoe PublicExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Finalist
MARS for Royco – Let’s Eat with SiphokaziMediaComExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Finalist
P&G for Gillette Venus #MovesLikeNoOtherMediaComExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Special Mention
AB InBev for Castle Lager #SmashTheLabelOgilvy SAExcellence in South African Resonance MarketingWinner
P&G for Ariel, making the impossible, possible.MediaComExcellence in South African Resonance MarketingFinalist
MARS for Royco – Let’s Eat with SiphokaziMediaComExcellence in South African Resonance MarketingFinalist
AB InBev for Carling Black Label #NoExcusesOgilvy SAExcellence in South African Resonance MarketingFinalist
Nando's for #rightmynameM&C Saatchi AbelExcellence in South African Resonance MarketingFinalist
Sasol for #LimitlessLevergyExcellence in Strategic Sponsorship MarketingWinner
FNB for Springboks from Grassroots to GreatnessBrandTruthExcellence in Strategic Sponsorship MarketingFinalist
Audi for Audi ProteasLevergyExcellence in Strategic Sponsorship MarketingFinalist
New Balance for New Balance ProteasLevergyExcellence in Strategic Sponsorship MarketingFinalist
Investec for The Art of InvestecOgilvy SAExcellence in Strategic Sponsorship MarketingFinalist
Pernod Ricard for Sun Met presented by G.H. MummPlaymakersExcellence in Strategic Sponsorship MarketingFinalist

Bringing the art and science of marketing to life


Finally, the biggest award of the night presented by Johnny Burger, the Chairman of the South African Hall of Fame powered by Samsung, was to induct Archbishop Emeritus Desmond Tutu into the South African Hall of Fame.

Yvonne Johnston, chairperson of the Marketing Achievement Awards Council says: “The calibre of the entries was exceptional and the judges had a tough time selecting the best of the best from the work submitted. There were 480 entries, which is remarkable for the inaugural year.

“These winners set a high benchmark for the industry and raise the bar for local marketers. These are the people who bring the art and science of marketing to life. They keep disrupting to stay ahead of the pack.”

Future-proofing marketing


The judges followed a rigorous and methodologically-sound adjudication process to ensure that the process was fair and robust.

Fascinating insights were shared and there was a lively discussion at the Marketing Achievement Summit with the theme “Future-proofing marketing” that took place earlier today.

The topics explored included the future of marketing and communications; how to build a brand across Africa’s diverse countries; how to market with meaning and purpose; how to manage your brand’s reputation in an “always on” communications landscape; and how to build Brand South Africa in a way that stimulates growth.

Disclaimer: Bizcommunity's Leigh Andrews was on the jury, lead by Heidi Brauer for Marketer of the Year.
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