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Winners announced for Marketing Achievement Awards
South Africa's top marketers were honoured for the excellent marketing strategies they've created at the inaugural Marketing Achievement Awards (MAA) held last night at a gala dinner at Sun City.
Poet, performer, singer, actress and presenter, Lebo Mashile was the MC for the evening. Image supplied.
Francois Viviers, executive: marketing and communications at Capitec Bank, won the Marketer of the Year Award 2019, which is a category with nominated entries.
Heidi Brauer, Hollard Insurance CMO and chairperson of the Marketer of the Year sub-committee, says:
Viviers is completely deserving of the Marketer of the Year award, for marketing leadership consistency, and a track record of solid business results. He is an inspirational marketer who really understands that marketing is both science and art by harmonising gut and experience with data. His role within Capitec is both wide and deep, but it is his meticulous attention to detail and understanding of people that really sets him apart.See the full list of winners and finalists for campaign categories below.
| Brand and campaign | Agency partner | Category | Award |
| Agrinet for Beyond Agriculture | Vaimo | Excellence in Brand Marketing (B2B) | Winner |
| Innovative Solutions Group for Innovative Staffing Solutions | PR Worx | Excellence in Brand Marketing (B2B) | Finalist |
| Volkswagen SA for The People’s Car | Ogilvy SA | Excellence in Brand Positioning | Winner |
| AVBOB for The AVBOB Poetry Project | BRAND et al | Excellence in Brand Positioning | Finalist |
| FNB for It Takes a Bank that Does More to Help Your Family | BrandTruth//DGTL | Excellence in Brand Positioning | Finalist |
| MINI for Creative Club | John Brown Media South Africa | Excellence in Brand Positioning | Finalist |
| Pick n Pay for Glass Act Series | John Brown Media South Africa | Excellence in Brand Positioning | Finalist |
| Cadbury for Remarkable Regift | Ogilvy SA | Excellence in Integrated Marketing | Winner |
| Edcon for JET Manny | Joe Public | Excellence in Integrated Marketing | Finalist |
| Pick n Pay for Fresh Content | John Brown Media South Africa | Excellence in Integrated Marketing | Finalist |
| P&G for Ariel, making the impossible, possible | MediaCom | Excellence in Integrated Marketing | Finalist |
| Suzuki Auto South Africa for Suzuki Inbound | Penquin | Excellence in Integrated Marketing | Finalist |
| Nando’s for 30th Birthday Bash | Sunshinegun | Excellence in Internal Marketing | Winner |
| Road Accident Fund #AlwaysRemember | Flow Communications | Excellence in Internal Marketing | Finalist |
| Nando’s for Grillers’ Challenge | Sunshinegun | Excellence in Internal Marketing | Finalist |
| AB InBev for Carling Black Label #NoExcuses Soccer Song for Change | Ogilvy SA | Excellence in Marketing Innovation | Winner |
| Edcon for JET Manny | Joe Public | Excellence in Marketing Innovation | Finalist |
| The Merck Group for Merck Consumer Health Neorobion | Ogilvy SA | Excellence in Marketing Innovation | Finalist |
| Kimberly-Clark South Africa for Huggies – The World’s Most Innovative Product Demo | Ogilvy SA | Excellence in Marketing Innovation | Finalist |
| Suzuki Auto South Africa for Suzuki Inbound | Penquin | Excellence in Marketing Innovation | Finalist |
| Aurecon for Aurecon Visual Contracts | n/a | Excellence in Marketing Innovation | Special Mention |
| Sasol for #Limitless | Levergy | Excellence in Purpose Led Marketing | Winner |
| Anglo American for Makarapa City | Ogilvy SA | Excellence in Purpose Led Marketing | Finalist |
| Nando's for PERi-Farms | Sunshinegun | Excellence in Purpose Led Marketing | Finalist |
| Toyota for Toyota Rush – Live That Rush Life | FCB Johannesburg | Excellence in New Product or Brand Launch | Winner |
| Anglo American for Makarapa City | Ogilvy SA | Excellence in Reputation Management | Winner |
| Yoco for Yoco: For the Sales | Yoco | Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea) | Winner |
| Edcon for JET #JETLOVEYOURSELF | Joe Public | Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea) | Finalist |
| MARS for Royco – Let’s Eat with Siphokazi | MediaCom | Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea) | Finalist |
| P&G for Gillette Venus #MovesLikeNoOther | MediaCom | Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea) | Special Mention |
| AB InBev for Castle Lager #SmashTheLabel | Ogilvy SA | Excellence in South African Resonance Marketing | Winner |
| P&G for Ariel, making the impossible, possible. | MediaCom | Excellence in South African Resonance Marketing | Finalist |
| MARS for Royco – Let’s Eat with Siphokazi | MediaCom | Excellence in South African Resonance Marketing | Finalist |
| AB InBev for Carling Black Label #NoExcuses | Ogilvy SA | Excellence in South African Resonance Marketing | Finalist |
| Nando's for #rightmyname | M&C Saatchi Abel | Excellence in South African Resonance Marketing | Finalist |
| Sasol for #Limitless | Levergy | Excellence in Strategic Sponsorship Marketing | Winner |
| FNB for Springboks from Grassroots to Greatness | BrandTruth | Excellence in Strategic Sponsorship Marketing | Finalist |
| Audi for Audi Proteas | Levergy | Excellence in Strategic Sponsorship Marketing | Finalist |
| New Balance for New Balance Proteas | Levergy | Excellence in Strategic Sponsorship Marketing | Finalist |
| Investec for The Art of Investec | Ogilvy SA | Excellence in Strategic Sponsorship Marketing | Finalist |
| Pernod Ricard for Sun Met presented by G.H. Mumm | Playmakers | Excellence in Strategic Sponsorship Marketing | Finalist |
Bringing the art and science of marketing to life
Finally, the biggest award of the night presented by Johnny Burger, the Chairman of the South African Hall of Fame powered by Samsung, was to induct Archbishop Emeritus Desmond Tutu into the South African Hall of Fame.
Yvonne Johnston, chairperson of the Marketing Achievement Awards Council says: “The calibre of the entries was exceptional and the judges had a tough time selecting the best of the best from the work submitted. There were 480 entries, which is remarkable for the inaugural year.
“These winners set a high benchmark for the industry and raise the bar for local marketers. These are the people who bring the art and science of marketing to life. They keep disrupting to stay ahead of the pack.”
Future-proofing marketing
The judges followed a rigorous and methodologically-sound adjudication process to ensure that the process was fair and robust.
Fascinating insights were shared and there was a lively discussion at the Marketing Achievement Summit with the theme “Future-proofing marketing” that took place earlier today.
The topics explored included the future of marketing and communications; how to build a brand across Africa’s diverse countries; how to market with meaning and purpose; how to manage your brand’s reputation in an “always on” communications landscape; and how to build Brand South Africa in a way that stimulates growth.
Disclaimer: Bizcommunity's Leigh Andrews was on the jury, lead by Heidi Brauer for Marketer of the Year.
