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Join our dynamic South African Tourism team as a marketing and communications agency/ies

The organisation and the opportunity

South African Tourism Board (SA Tourism) was established by section 2 of the Tourism Act No 72 of 1993 and continues to exist in terms of section 9 of the new Tourism Act No 3 of 2014. SA Tourism is a schedule 3 A Public Entity in terms of schedule 3 of the Public Finance Management Act 1 of 1999.

Join our dynamic South African Tourism team as a marketing and communications agency/ies

The mandate of SA Tourism in terms of the Tourism Act is to provide for the development and promotion of sustainable tourism for the benefit of the Republic, its residents and its visitors. It is common cause that tourism is a key strategic industry in terms of National Tourism Sector Strategy documents as it supports government objectives of alleviating the triple challenges of unemployment, poverty and inequality.

The scope of SA Tourism’s business includes four distinct areas of business focus and delivery, with different target markets and segments:

  1. International Leisure tourism (travel trade and consumer); and Domestic leisure tourism (travel trade and consumer);
  2. Business events through the delivery unit the South African National Convention Bureau (Meetings, Incentives, Conferences, Exhibitions);
  3. Quality assurance of the tourism sector/industry through the delivery of both Visitor Experience and the Tourism Grading Council of South Africa;
  4. Corporate – enhancing the South African Tourism brand.

overnment invests billions of Rands each year in the provision of goods and services that are needed to deliver public policy and business objectives. Good public service outcomes depend on good procurement.

SA Tourism’s current marketing and communications agency contract will conclude 30 September 2019. In consideration of our strategic objectives the organisation has undergone a needs analysis to determine a recommended marketing and communications agency model going forward to be evaluated through an open tender (procurement) process, against SA Tourism’s business requirements.

The purpose of this notice is aimed at soliciting proposals from reputable marketing and communications agencies with a proven track record in a bid to be appointed as SA Tourism’s preferred marketing agency/ies effective 1 October 2019. SA Tourism sees this as an opportunity for all agencies – large, medium and small – to be part of the development of our tourism profile as a country and hence would like as much participation across the board as possible. SA Tourism is committed to a policy of inclusivity and expects to see the same commitment from individual bidding agencies, agency groups and consortiums, incorporated or otherwise, which may occur as a result of this tender.

Through this potential partnership, SA Tourism is anticipating the establishment of a viable relationship with innovative agency/ies who will support SA Tourism in making a quantum leap forward with the development and execution of a fully integrated marketing effort over the next five years. SA Tourism is a high-performance marketing environment and focuses its marketing on high return-on-investment activities in order to maximise budget effectiveness.

An open tender briefing session (non-compulsory) will be held from 10h00 – 13h00 on Friday, 10 May 2019, at The Sandton Convention Centre, 161 Maude St, Sandown, Sandton, Johannesburg, 2196. Signage will be put up to direct bidders to the exact conference room.

The detailed scope of services and tender requirements will be available in a comprehensive bid document (RFP - SAT 144/19) which will be available from 09h00 on Friday, 26 April 2019, on:

Contact details: Mrs Pulane Muligwa, tel. (011) 895-3016 or e-mail: ten.acirfahtuos@enalup

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