We haven't actually taken the time to understand the different dynamics of an African black consumer. We all talk about being 'African', but then what does it all really mean? Not from a poetic, idealistic way, but as a company, when I say that I want to tap into the township economy and actually bring some purposeful impact within that demographic, how do I do it, where do I go to and how then do I ensure that the impact that we have isn't frivolous?
In this video, Nyiko Chauke of Marketing Fridays says that in the age of content marketing, those with the ability to tell engaging stories are going to win at the content game...
21 Sep 2018