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Staff have access to information such as other companies' cultures, the role and behaviour of great leaders, exciting opportunities that exist out there and, above all, they are mostly motivated by creativity rather than financial security.
With all this going on, it is getting harder and harder to attract, motivate, inspire and keep staff.
So when companies call me to assist them with their company's culture, the starting point always is a look at their current business strategy. If the strategy is not on course, no matter how much 'culture' work is done, the ship is heading towards an iceberg and nothing can stop it.
It is imperative to understand and be 100% clear about which direction the company is taking - into the future confidently. By following a process called #trenovate, the most appropriate vision for the future becomes crystal clear, but that is a whole other blog post.
Once the process of 'Trenovate'ing has been done, then you can begin on the process of creating the right 'culture'.
Here are 6 steps to create a great culture following a program called Culture S.T.A.R.S:
Ready, steady - go create some culture S.T.A.R.S!