A friendly guide to online marketing

Top Marketing Schools has created an interactive infographic entitled "A Friendly Guide to Online Marketing" detailing the basics of online marketing, and how you can become a pro in no time.

Influential marketing

By 2016, more than 50% of the money spent by retail customers in the US will be influenced by online marketing. Basically, one out of every two people will be making purchases because of an ad, a website or a mobile app that catches their eye.

Retailers are constantly on the search for inventive new ways to advertise their products to the online market. Bloggers are becoming huge influencers-in fact, blogs are 63% more likely to impact people's purchasing choices than magazines.

SEO can bring many online marketers to their knees in anguish. But have no fear, it's not as confusing as it seems. There is no truly honest way to catapult your site to the top of a search engine, but there are ways to increase the chances of customers and readers finding you. This infographic details easy to follow steps to help you improve your search engine ranking.

Social media is another important ingredient for a successful online business. Creating and maintaining social profiles for your business is imperative for success. 91% of adults use social media regularly, and 73% of smart phone users utilise apps to access their social media accounts at least once per day.

Engaging with customers

It's important to engage with your customers, and create an online site that is easy to navigate-even via a smart phone.

Apps are another way to drive traffic to your site and help your bottom line. An app is easy for users to access while on the go, and helps potential customers find the info they need immediately. Without an app, you may lose customers. If a website takes too long to load, customers may very well move on.

Blogging is another way to interact with your readers. But with so many blogs out there, it can be hard to make yours stand out. Statistics show that 1 in 3 moms have a blog. While this may sound irrelevant, it may actually prove worthwhile to invest some time (and advertising money) in this niche!

Limiting content

Also, when creating a blog, remember that too much of a good thing is a bad thing. Limit the amount of text, don't post too often, and always include pictures or videos!

Keeping a constant relationship with your customer is important. This infographic will give you concrete steps on creating emails that will attract your customer's attention instead of landing it in the junk folder.

And finally, we reach the most important chapter of all: what to never, ever do. This includes tips like never engaging in arguments with customers, ignoring your customers, or investing in a sub-par website app.

This infographic is FULL of important tips, tricks, and links to help you make the most of your social media accounts and get a return on your online investment! Feel free to like, comment, or share this infographic entitled "A Friendly Guide to Online Marketing."