New lifestyle expo, A Beautiful Day, targets premium brands

Says Hadfield, "Exhibitions are a medium which satisfies all the senses. I intend to break new ground by avoiding the monotonous straitjacket corridor approach preferring to treat the calibre of my visitors with a freer, more creative journey. This will allow for rare, exclusive sponsorship opportunities for this state-of-the-art experience."

Redefining the exhibition space, the show will allow visitors to explore freely - as opposed to being guided along corridors - the seven themed pavilions: Sustainable Luxury, Electronics, Finance & Business, Healthy Living, Fashion & Grooming, Travel & Adventure, Cuisine Culture and Arts & Design.

"Launching an exhibition is an ambitious task. The exhibition is already attracting premium brands who value the qualitative filter, which defines our invited exhibitors and ambassadors. Consumers are becoming increasingly aware of the impact and enhancement that good design brings to the art of living and I look forward to the show reinventing what has traditionally been an 'accepted' format of presenting exhibitions."

Proposals for the upcoming exhibition are now open and sponsorships are also being considered. For more, call Jennifer Sturgeon at +27 (0) 21 823 2441.