Before you host an event, you need to be able to answer the following questions clearly and succinctly. Why have you decided to hold your event? What key messages do you want to communicate? How do these messages fit in with your organisation's larger values, vision and goals? And what means are you going to use to ensure that you impart these messages effectively to your audience?
In other words, the content of your event is crucial. Without it, your event will lack coherence, relevance and meaning. Read our blog for critical points to bear in mind as you consider what your event will communicate. https://www.wrxgrp.co.za/creating-event-content-that-matters/