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Should you use influencer marketing for your next event?

The exponential rise of social media has resulted in a similarly exponential rise of people who know how to work it - really work it.
Influencers, as they have come to be known, are people who have anything from a few thousand to several million engaged and devoted social media followers, and who have the ability to drive conversations and influence public opinion. Over the years, influencers have become a critical promotional tool for brands, especially as mainstream advertising continues to decline and people rely more on the endorsement of fellow consumers. But should you consider using influencer marketing for your next event? Here’s what you need to know:

Should you use influencer marketing for your next event?

Worx Group
The Worx Group is a marketing solutions company that combines design, production, digital marketing, activations and events to explore opportunities for our clients, staff and partners.
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