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Event design: What you need to know
Think about the most impressive event you've ever attended. What made it so memorable? Was it the quality of the content? The attention to detail? The networking opportunities it offered? Or was it simply that it met - and exceeded - your expectations in every way?
A highly successful event is never an accident. It takes careful designing and planning, and seamless execution. We caught up with Peaches Khumalo, our Project Team Leader, to speak to her about the most important threads that tie a great event together.
Establish your priorities
“First of all, you’ve got to have clear and tangible objectives,” says Peaches. “What is the purpose of your event? What outcomes do you want to achieve? What do you want your audience to get out of it? You have to ask yourself these questions at the outset, and they must inform every decision you make as you bring your event to life.” Your goals are your compass; refer to them constantly. Keep reading here: https://www.wrxgrp.co.za/event-design-what-you-need-to-know/
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
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