Creating more inclusive events
In the past, planning an event usually meant structuring it around the message that your team was hoping to get across, while focusing on aspects like brand personality and business objectives.
While branding and marketing remain important aspects of creating any event, in the 2018 event space it’s becoming increasingly clear that it really can’t just be all about your business. In our eBook, the 6 Core Event Trends for 2018, we listed and discussed inclusive eventing as a trend to adopt this year, and here we will unpack how inclusive events can actually help you meet your brand and business objectives, without making your guests feel that they aren’t part of the bigger picture...
Visit our blog to read the full article: https://www.wrxgrp.co.za/creating-inclusive-events/
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
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