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Meeting the cost-effectiveness test with e-commerce innovation

23 Apr 2009

Online retailers are facing new challenges today. While more people are shopping online, there are more sites for comparison shopping, and in this difficult economy, people are spending less. Price discounting may help create sales now, but if it is the foundation of your customer acquisition and retention strategy, you may not achieve the long-term results you're after.

Retailers need new ways to draw people to their sites and keep them coming back to shop again. This requires a new form of innovation that is based on more effectively using assets you've already got. Responsible innovation can be a cost-effective way to stand out and sell more.

Responsible innovation is based on what most e-commerce operations cannot do without: a product catalogue; item inventory and sales data; customers; and site search. With a little bit of creativity, you can make these fundamental assets work harder for you, bolstering immediate results and setting you up for future success at a lower cost.

Read the full article here.