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New lifestyle golfing magazine for SA
Touchline Media and the MoreGolf Group is launching Golf+, intended to fill a lifestyle golfing niche identified by the two companies. The monthly magazine will be published by Touchline Media's special project division.
Comments Nic Wides, Touchline Media MD, “This new magazine is going to light up the golf industry and provide a compelling engagement with SA's most active golf consumer. Not only will the content be of global standards, it will also be refreshingly indicative of the lifestyle that revolves around passionate golfers. As the title suggests it will feature golf (and its attached pillars like practice, play, travel and shop) PLUS the luxury lifestyle that this affluent demographic enjoys.”
Says Darryl Egdes from the MoreGolf Group, whose portfolio includies The Pro Shop, The Vodacom World of Golf, playmoregolfSA with Vodacom and the Gary Player Golf Experience, "The MoreGolf Group is fortunate to interact with approximately 2 million golfers per annum; a great opportunity to hear their needs and wants. It was this process that led to the development of the Vodacom World of Golf [and] Vodacom Golf Villages, as well as playmoregolfSA with Vodacom, from the core business of The Pro Shop. Golf+ is a further example of the fulfillment of our customers' needs.
“Golf+ differentiates itself by including four editorial pillars that speak to the group's strengths namely, practice, play, travel and shop. It will also have the freedom to explore the 'finer things in life" outside of the traditional golf magazine model. The pay off line sums it up... play it, live it!
The MoreGolf membership base is an attractive target market , with the vast majority of members falling into the LSM 10 group and 50% of the members earning over R25 000 per month. Golf+ has a male leaning, focusing on current and aspiring golfers aged between 26 - 45 years. The magazine will be fleshed out with regular supplements and features aimed at a female and junior golfing demographic.
The magazine will initially be posted to 25 000 MoreGolf members nationwide. It will also be available for purchase in The Pro Shop stores at R27.95. Circulation is expected to grow from 27 000 in the launch month to 35 000 at the end of the year.
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