Cheap car insurance... Can King Price win this war?

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On top of that, King Price continues to attract around 5000 new members every month. Join the company as it takes a long, hard look at its cheap car insurance model, and see for yourself just what all the excitement is about...

Cheap car insurance that decreases monthly

The most powerful weapon in the cheap car insurance arsenal and the one that poses the most threat to traditional competitors is funnily enough also the most simplistic. It simply works like this... The price that you pay for your insurance is mainly based on two key factors: the risk involved and the value of your car.

But as we all know, from the moment you buy your car, the value of it keeps going down. What King Price says that because your car's value is going down, so should your insurance premiums. In fact, the company firmly believes that to keep charging a person the same price is downright unethical. So it deploys high-tech software that the company has engineered to update the car values and adjust its clients premiums every month. And they don't even have to ask for it, as it's done automatically.

Now many of King Price's competitors and other insurance big guns out there claim that these are unrealistically cheap car insurance premiums or that this way of doing business is not sustainable. But King Price begs to differ. Statistics show that because the company offers truly cheap car insurance and treats its' customers fairly, it not only manages to pull volumes that are unheard of, but also client who stay with the company for longer than the industry norm.

Why wait for maybe later if you can have cheap car insurance now?

The very premise on which the King Price's battle is based is... That price is king. What the people really want is cheap car insurance. Bottom line. So King Price was brave enough to give a voice to what most people were already thinking... "Why should I pay more upfront for a bogus no claim bonus system which actually just lets me get my own money back later- if I'm lucky?" King Price decided to stand against all that and offer its clients cheap car insurance right from the start instead. No funny business. Just good old-fashioned value for money. And the fact that this cheap car insurance comes with royal red carpet treatment too... Now that is a real bonus.

Yes, it's true that cheap car insurance comes at a price

There is always a price to pay for cheap car insurance. But that price should not be paid by the customer. As best said by King Price CEO Gideon Galloway: "You don't see marble floors here, nor do we have a 40-strong executive team. There are three managers, an open-plan office that allows for quick decision-making and no bucks-back-bonus. We just cut out all the nonsense and offer affordable insurance, profitably. On a conservative estimate, insurers take about five years to become profitable. We have already had cash flow positive months and will turn in the first two years, which, according to our history, is likely a world first."

To date, everything points to the fact that King Price is set to weather the future insurance storms comfortably, while continuing to offer cheap car insurance at the same time. To read more about the facts and figures behind it, take a look at this comprehensive article that was published on the topic on Moneyweb: http://www.moneyweb.co.za/moneyweb-financial/insurers-are-inflating-premiums-says-king-price#.