What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Matric Profile Report to assist universities
Newsclip Media Monitoring have produced 'The Matric Profile Report 2004', to be disseminated mid-February 2005. The report features coverage on top matriculants for 2004, and indicates where and what these learners will be studying, the schools they attended and in which province they currently reside, and is set to assist universities currently spending massive sums on attracting students yearly - as well as marketers.
Generated since 2001, the report is sent to tertiary institutions nationwide, and is based on data from the National and Regional Print Media, received from 19 December 2004 to 31 January 2005.
Other data available in the profile includes comparison between 2003 and 2004 intakes; mergers and name changes; the geographical relationship between schools and tertiary institutions; a database of schools and regions; a breakdown of types of media with mentioned tertiary institutions; an overview of faculties in conjunction with tertiary institutions; data on which faculties are the most popular; a database of schools from which top achievers mentioned further study and their preferred tertiary institutions.
