Are the media ready for 2010?
Ken McArthur, MD of Nielsen, will address the current economic climate and the uncertainty about the ad spend for the FIFA 2010 World Cup. He will present his paper, “The Football World Cup comes to Africa - Are the media ready?” in Johannesburg on Tuesday, 22 September 2009 at 2.30pm at the SAARF venue.
The company has assembled a paper that covers the World Cups of the USA / Korea-Japan and Germany and broadly covers the following content:
- Viewership
- Advertising spend and trends
- Thoughts for media owners and brand owners alike
- Thoughts from our global online omnibus
- Summation how this might be of use to marketers, agencies and media owners in 2010
The presentation is open to SAARF, LCA stakeholders and other interested parties. Contact SAARF on tel +27 (0) 463-5340/1/2, email or go to www.saarf.co.za.
