Caxton tracks women's vital statistics
Caxton Magazines and Bateleur Research Solutions are currently wrapping up a survey conducted in order to provide insight into the values, instincts, trends, attitudes and lifestyles (VITAL) of South Africa's affluent women. The findings will be presented mid-September 2006 in Johannesburg, Durban and Cape Town.
Field researchers from Bateleur approached 800 women in Gauteng, Durban and Cape Town's most upmarket shopping centres. The women were requested to either participate in a 45-minute interview at a coffee shop in the centre or, alternatively, make an appointment to be interviewed in their homes at their convenience, consequently overcoming the "high-wall" barriers in metropolitan areas.
The Caxton Magazines VITAL Statistics presentations will come to Johannesburg on 12 September, Durban on 14 September and Cape Town on 15 September.
