Disney's solo video game strategy

As sales of video games prove relatively resilient in the economic downturn, Disney is betting that it can prosper broadly from new games that it makes on its own. Rather than licensing Disney content out to game publishers, Disney's in-house gaming team wants to generate video game characters and story lines that can be the basis of movies as well.

"That is the holy grail for video games, to see them successfully become franchises," Graham Hopper, head of Disney's game division, told The Associated Press.

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