What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Disney's solo video game strategy
Walt Disney is taking the wraps off an advanced new car racing video game, titled "Split/Second", that the entertainment company hopes will bolster its success in the lucrative gaming sector.
As sales of video games prove relatively resilient in the economic downturn, Disney is betting that it can prosper broadly from new games that it makes on its own. Rather than licensing Disney content out to game publishers, Disney's in-house gaming team wants to generate video game characters and story lines that can be the basis of movies as well.
"That is the holy grail for video games, to see them successfully become franchises," Graham Hopper, head of Disney's game division, told The Associated Press.
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