RFID 'Dock to Stock' demo

13 Aug 2007

RFID Journal, media and events company covering radio frequency identification (RFID) technology, and the American Apparel and Footwear Association (AAFA), trade association for the apparel and footwear industries, announced today that Avery Dennison, Motorola and Vue Technology, three leading RFID technology providers, will run a live demonstration at the RFID Journal--AAFA Apparel & Footwear Summit, to be held in New York City, 20 - 22 August 2007. The demonstration will show how RFID can deliver benefits all along the apparel and footwear supply chain.

The live 'Dock to Stock' demonstration shows the benefits of RFID, from manufacturing and distribution to a store's back and front end. The demo showcases in-plant printing for source tagging; association of item-level tags to carton tags; generation of advance shipping notices; shipping order verification; automated receiving; near-real-time item-level inventory visibility, with notifications of out-of-stocks, automated replenishment and identification of misplaced items; and a customer-facing RFID application, including the fitting-room Magicmirror™, which enhances the customer experience, reduces shrinkage through visibility and encourages adjacent sales.

"Each of these applications has significant benefits for apparel and footwear manufacturers and retailers," says Phil Calderbank, director of global marketing for RFID and security at Avery Dennison's Information & Brand Management Division. "When you put them together in an end-to-end solution, the way we have with our partners, the return on investment is tremendous."

"Apparel and footwear companies have been looking for an integrated solution that can be deployed today in a cost-effective way," says Mark Roberti, founder and editor of RFID Journal. "They now have one, and they'll be able to see it and touch it at the RFID Journal--AAFA Apparel & Footwear Summit."

For a related article and list of featured speakers, see: https://www.bizcommunity.com/Article/196/160/16942.html

For more information, visit the RFID Journal--AAFA Apparel and Footwear Summit Web site at www.rfidjournalevents.com/apparelsummit.

Source: eMediaWire.com