We are Egg is a “phygital” concept store that is reimagining the South African retail landscape with its unique collaborative, omnichannel approach.
The experiential department store in Cape Town’s Cavendish Square mall has enjoyed significant success since opening its doors in December 2020.
It is leveraging the power of the African Renaissance through a truly omni-channel retail experience that is more than a brand. It's a platform to elevate, amplify and celebrate the next generation of creators, makers, artisans and culture shapers.
Deven Moodley, executive of Retail Partnerships at RCS explains that this partnership serves to complement RCS’ overall strategy to increase its customer offering, exposing more niche brands to a wider audience.
“The partnership with We are Egg is just the next step for us in evolving our customer experience.
“Our product will enable customers within a younger, aspiring market segment with access to credit.
“The store card also creates a new opportunity for the smaller boutique retailers who operate from We are EGG, to provide their customers with a credit offering,” he says.