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The PR category, which launches this year, will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics. Lord Tim Bell, chairman of Chime Communications, and an authority on PR with a long and distinguished career, will lead the first PR Lions jury.
The PR Lions Jury:
Judging will take place in Cannes during the festival week, with the entries being judged and rewarded for strategy, creativity and originality, execution and results. The first PR Lions will be given out on Monday, 22 June 2009.
For more info, go to www.canneslions.com.