Ford, previously editor of GQ Magazine and Sunday magazine will share publicity opportunities for this print extension of the long-running TV magazine programme. "Many TV programmes have been spawned as brand extensions of magazines, but as far as I know this is the first time in SA that TV came first," Berkman says.
With the imminent launch of PR-Net in Gauteng, Berkman says he is bolstered by the warm support this peer initiative has received. To join PR-Net visit www.BrianBerkman.com, follow the PR-Net links and enter your contact information. Membership is free and there is a nominal fee for every event.
