The Public Relations and Communications Association (PRCA) Africa has launched its inaugural State of the African PR Landscape study.
The study will look the public relations (PR) and communications industry in Africa, and gather demographic data on the industry and investigate issues, including perceptions of PR in business, ethics, talent, and the pandemic’s impact.
The survey comes on the eve of PRCA Africa celebrating its one-year anniversary.
Informing Africa’s PR landscape
“The report will greatly benefit PR and communications professionals in Africa,” says PRCA Africa chair, Jordan Rittenberry.
“While we are in one of the most exciting and vibrant parts of the world for PR and communications, where are the opportunities for growth? And what ethical challenges do we still need to confront?
“This is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform PRCA Africa’s policy priorities for this year and beyond,” he says.
The study will be conducted by Reputation Matters. Regine le Roux, Reputation Matters managing director, adds that prioritising public relations and finding ways to secure a seat around the boardroom table has always been of keen interest to them.
“With this research the PR industry will be able to learn from each other and find ways to grow together. There is so much knowledge and lessons to be shared with each other across the continent.”
The survey takes a few minutes to complete and all responses will remain anonymous.
You can take the survey here
