What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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What is true Power?
Charlotte Lavine takes a look at what genuine Power actually means.
The word power conjures up a particular mindset. It creates images of strength and wealth. The ability to control people, outcomes, and found dynasties. It's politics. It's business and corporate clashes. It's what makes the world go round. It's why battles are fought and wars are won. It's what we all seek. Or is it?
Genuine power is a quiet inner strength that is composed of the following:
Real power is not power over - but rather co-operative power. A joining of creativity, innovation and skill to produce a desired outcome, for the benefit of all. Along the route different leaders may emerge to guide the process as we team together to achieve a shared, desired vision.
Ah, but I hear you whisper, "I feel I've given all my power away or lost it somewhere on the way." Not so.
The best-kept secret is that power is already within each one of us. We merely need to believe it and put it into practice one letter at a time. Then watch the world change, as you emerge renewed and Powerful.
