New tenant retail magazine from Old Mutual

Articles range from an overview of the international market and how retail, design and buying trends shape the way people will shop in the future and practical tips for tenants on customer service, how to thrive in tough times, and ideas on how to ‘green up' retail space.

Published by 8 Ink Custom Media Publisher, 10 000 copies of the 56-page magazine will be distributed to Old Mutual shopping centres around the country.

Says Jill Wilmans, OMIGPI's corporate marketing manager, “Our objective is to lead and innovate in all the spheres in which we operate. We believe we are the first property group to publish a magazine specifically aimed at our tenants, to increase communication and interaction with them and enable them to operate better businesses within our properties.'

Kelda Lund, 8 Ink Custom Media Publisher, adds ‘We have made use of the skills of a talented group to create a product that will convey a brand message and provide an interesting read to its target audience.”

8 Ink Custom Media, set up in 2008, has produced a number of custom projects including Melrose Arch Hotel's A magazine, Standard Bank's Phatstuff, National Geographic's Earth Pulse for Lexus, Discovery's Vitality Journal, The Little Black Book of Getaways for Southern Sun, DIY with Decorland, as well as a range of catalogues for @home and more recently, Visa Travel Solutions.