The days of packaging just being a boring container are long gone. Printing and packaging allows for content marketing, storytelling, brand loyalty, upselling, and more. Packaging has ballooned into a behemoth $900 billion industry (McKinsey, 2019) that uses vast volumes of resources, energy and raw materials.
The industry is further being fueled by a post-pandemic rise in consumer optimism, which is boosting the pace of new product launches in a bid to catch up with the spend recovery, similar to what the consumer-goods industry saw following the Great Recession of 2008.
Technology is transforming the packaging industry, however, according to McKinsey, the packaging industry is still in the early stages of adopting digital. This offers forward-thinking packaging and printing companies significant opportunities to reduce costs, increase revenue, and boost working capital ahead of the pack.
Digitising back-office and manufacturing functions is not as sci-fi as one would think. The humble ERP or business operating system (BOS) essentially does just that, and more. Trusted BOS names, like QuickEasy BOS, integrate all back-office, front-office, and production processes, automate admin, and boost efficiency. It also offers significant opportunities to increase customer interaction and improve tracking and tracing. QuickEasy BOS has launched a campaigns module to join their suite of modules, which is ideally suited to meet the demands and challenges faced by the packaging industry in fulfilling seasonal campaigns.
Combined with the approach of updating internal and external processes, packaging companies will be able to pursue the sizable cost-efficiency, growth, and productivity opportunities offered by BOS ERP.
Fast moving consumer goods (FMCG) companies use seasonal packaging to promote their products with great effect. Due to the rapid changes in consumer focus, keeping up with the seasons could be the difference between goods flying off the shelf, or being too late to the party. The most common times of year to use seasonal packaging are:
Packaging and printing companies that embrace digital end to end in their processes are more able to keep up with the rapid changes synonymous with seasonal campaigns.
The challenges printing and packaging businesses face
QuickEasy BOS ERP releases campaigns module for printing and packaging
Increased demands for flexibility, for less waste,and for more profit calls for improved business operating systems (BOS). Thanks to the advances in technology, this is possible.
QuickEasy BOS, the leading name in printing and packaging ERP, is known and trusted as the system that simplifies complex operation processes, and improves efficiency across the board.
The new QuickEasy BOS campaigns module will help with the easier management of printing and packaging campaigns deliverables, objectives, workflows, and billing requirements. It also allows for a more cost-effective production. And it comes included with the entire suite of all-in-one BOS modules: CRM, sales, reporting, accounting, manufacturing and production, invoicing, inventory, purchasing, and more.
QuickEasy created this campaigns module to solve the challenges packaging and printing companies face when it comes to managing multiple production, inventory, and invoicing scenarios. The QuickEasy BOS campaign module provides one central place to manage many products and many distribution points, all with slightly different quantities, delivery methods, etc. For example:
The new BOS campaigns module does the following;
The future of printing and packaging campaigns
As brands revamp their product launches in the next normal, packaging companies have the opportunity to create value and capture growth. To be successful, it is imperative to combine an innovation mindset with the correct strategic decisions in light of evolving trends. Those companies that take a proactive approach will be able to stay current with market developments.
To future-proof printing and packaging investments, companies will have to embrace the ease and automation that comes with digitization through BOS ERP, in order to stay flexible and competitive in the seasons-driven market.