The top 10 lead generation mistakes by professional services

1. Spending on marketing activities that don't produce ROI or are "vanity exercises" (e.g. excessive graphic design and image advertising).

Open up your local business journal, without a doubt you will see an advertisement for a professional services firm trying to "generate awareness." This organization is "generating awareness" among the 25,000 readers who may (or may not) be targets for its services.

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