All the winners of the 2019 New Generation Social & Digital Media Awards

7 Oct 2019

The winners of the 2019 annual New Generation Social & Digital Media Awards were announced at Montecasino in Johannesburg, over the weekend.

Image supplied.

This year, nearly 400 entries from across 43 categories were received – which the panel of 18 judges then selected the winners from.

2019 New Generation Social & Digital Media Awards finalists announced

5 Sep 2019

And the 2019 New Generation Social & Digital Media Awards goes to…

Best Revenue Generating Marketing Campaign or Event

Gold Winner – Vodacom South Africa - Team Red, Vodacom Video Ticket
Gold Winner – Vodacom South Africa - Team Red, Summer Gigs
Silver Winner – Suzuki South Africa - Penquin and Spitfire Inbound, #AllTheRightFeels – Suzuki Swift Launch
Silver Winner – Weylandts - Digital Optimisation in partnership with M&C Saatchi Connect, Marconi 20 Year Campaign
Bronze Winner – Wimpy - Sauce Advertising, Cups for Votes

Best Social Media Reach from an Event

Silver Winner – Cricket South Africa – Levergy, Mzansi Super League
Bronze Winner – Michelin Tyre Co SA - Futuretech Media, Michelin Passion Experience 2019

Best Online Competition

Gold Winner – Vodacom South Africa - Team Red, Vodacom Super Proposal
Gold Winner – Avbob Mutual Assurance Society – Brand et al, The Avbob Poetry Project
Silver Winner – Manhattan Iced Tea - Joe Public Connect, Shop Manhattan Style

Best Use of Technical Innovation

Gold Winner – Anglo American – Joe Public Connect, Instamine
Gold Winner – Associated Media Publishing, Ready to Shop
Silver Winner – Johnson & Johnson – G&G Digital, Listerine Dental Academy
Bronze Winner – Shell South Africa - Futuretech Media & MediaCom, Shell 5in5

Best Low Budget Campaign

Gold Winner – Tiger Brands - Hello Square, The Mega Mash-Up – Tinkies
Silver Winner – Hill’s Pet Nutrition - Kilmer and Cruise, “Just a little extra” Vest
Bronze Winner – New Balance – Levergy, Worn As One
Bronze Winner – Voltex South Africa – CBR Marketing Solutions, No Power No Problem

Mobile Marketing Excellence

Gold Winner – Anglo American – Joe Public Connect, Instamine
Gold Winner – Mobile Marketing Excellence, Vodacom South Africa - Team Red, Vodacom Summer 2018 – Summer Gigs
Gold Winner – Vodacom South Africa - Team Red, Vodacom Super Proposal

Blogging Excellence

Silver Winner – Elite-CV, www.elite-cv.com
Silver Winner – Gauteng Tourism Authority - Flow Communications, Gauteng Tourism Authority’s Blog Content

Most Innovative Use of Social Media by a Corporate

Gold Winner – DSTV – Ogilvy South Africa, Africa United
Gold Winner – Unilever – Digitas Liquorice, Hellmann’s Delicious Surprise
Silver Winner – SuperSport – Levergy, Front Row Football

Most Innovative Gamification Campaign

Gold Winner – Unilever - Gorilla Creative Media, Axe Level Up

Best Community Engagement Award

Gold Winner – CellC – ARC Interactive, CellCgirl
Gold Winner – Old Spice – MediaCom, Inja Ye Game (Top Dog)
Silver Winner – Mexem – G&G Digital, Mexem #MindYourBusiness
Bronze Winner – Femagene – Have You Heard Marketing (Pty) Ltd, Best Community Engagement

Excellence in Content Marketing

Silver Winner – AB inBev South Africa - DNA Brand Architects, iLobola Nge Bhubesi
Silver Winner – MINI South Africa - John Brown South Africa, Mini-Clubman
Silver Winner – Vodacom South Africa – Cerebra, Datawyze

Best Online PR Campaign

Gold Winner – Sasol – Levergy, #Limitless
Silver Winner – Roche South Africa – G&G Digital, Roche Haemophilia Campaign
Bronze Winner – The Road Accident Fund – Flow Communications, #AlwaysRemember

Best Integrated Marketing Campaign by a Corporate

Gold Winner – First National Bank - BrandTruth//DGTL, #BlackFridayMe Campaign
Silver Winner – Suzuki South Africa – Penquin and Spitfire Inbound, #AllTheRightFeels – Suzuki Swift Launch
Bronze Winner – Mondelez – Wunderman Thompson, Mzansi Love Songs

Most Viral Campaign

Bronze Winner – Old Mutual South Africa, Budget Speech 2019: #ThatsAGreatIdea #BudgetSpeechComp

Best Use of Social Media to Research and Evaluate

Silver Winner – GynaGuard – Joe Public Connect, #12OfficialVaginas
Bronze Winner – The Road Accident Fund - Flow Communications, #AlwaysRemember

Most Innovative use of Digital Media by a Corporate

Gold Winner – South African Breweries – Joe Public Connect, Beer Finder: SA
Silver Winner – Weylandts – Digital Optimisation in partnership with M&C Saatchi Connect, Marconi 20 Year Campaign
Bronze Winner – ABInBev South Africa - DNA Brand Architects, iLobola Nge Bhubesi

Best Augmented Reality Marketing Campaign by an Agency

Silver Winner – bizAR Reality - Burger King SA, BK Gone Wild

Most Innovative App Developed by an Agency

Bronze Winner – Arc Interactive - Dis-Chem, Dis-Chem App
Bronze Winner – Digitas Liquorice – Unilever, Knorr Takeaway Takeover

Most Viral Campaign by an Agency

Silver Winner – MediaCom - Coca-Cola South Africa, #ShareACokeWithMe
Silver Winner – The 13th Floor Where Creatives Live – Dunlop South Africa, Dunlop Warrior Women
Bronze Winner – Sauce Advertising – Wimpy, Cups for Votes

Most Innovative Digital Media Campaign by a Small Agency

Gold Winner – Hello Square – Tiger Brands, The Mega Mash-Up - Tinkies

Most Innovative Digital Media Campaign by a Med-Large Agency

Gold Winner – BrandTruth//DGTL - First National Bank, FNB SWITCH WITH A SELFIE
Gold Winner – Digitas Liquorice – Unilever, Omo Don’t Fear the Dirt
Gold Winner – DNA Brand Architects - ABInBev South Africa, iLobola Nge Bhubesi
Gold Winner – G&G Digital – Johnson & Johnson (PTY) Ltd, Listerine Dental Academy
Gold Winner – Vizeum SA – IndieFin, Mullets Campaign
Silver Winner – Flume Digital Marketing & PR - Love Justice, HT Modelling

Best Influencer Marketing Campaign by an Agency

Silver Winner – Ogilvy South Africa – DSTV, Africa United
Bronze Winner – Eclipse Public Relations and King James Group – Netflix, Netflix Man In A Van

Best Integrated Marketing Campaign by an Agency

Gold Winner – Arc Interactive – CellC, CellCgirl
Gold Winner – MediaCom – Old Spice, Inja Ye Game (Top Dog)
Silver Winner – Playmakers Sponsorship – Coca-Cola South Africa, #CokeScoreChallenge
Bronze Winner – John Brown South Africa – Pick n Pay, Fresh Campaign

Most Innovative Social Media Campaign by a Med-Large Agency

Gold Winner – Digitas Liquorice – Unilever, Hellmann’s Delicious Surprise
Gold Winner – Penquin – Suzuki South Africa, #AllTheRightFeels – Suzuki Swift Launch
Gold Winner – Wunderman Thompson – Mondelez, Mzansi Love Songs
Silver Winner – Gorilla Creative Media – Unilever, Axe Level Up
Bronze Winner – The Niche Guys – Unilever, The Dodgy Dealer

Most Innovative Social Media Campaign by a Small Agency

Silver Winner – Positive Dialogue Communications – Land Rover South Africa, The Land Rover #Exploremore Challenge
Bronze Winner – FCB Durban – The Young Independents, TYI Top 100

Best Corporate Website

Gold Winner – Seychelles Tourism Board – Joe Public Connect, Explore Seychelles
Silver Winner – Morocco Tourism Board - Joe Public Connect, Moments in Morocco
Bronze Winner – Life Healthcare - John Brown South Africa, Life Healthcare Corporate Website

Best Marketing Automation Campaign

Gold Winner – The IIE’s Varsity College – Conversation LAB, The IIE’s Varsity College Bots
Silver Winner – Suzuki Auto South Africa – Penquin and Spitfire Inbound, Jimny - Born for this
Bronze Winner – Johnson & Johnson (PTY) Ltd - G&G Digital, Listerine Dental Academy

Best Online Newsletter

Silver Winner – Pick n Pay - John Brown South Africa, Supper Sorted Mailers
Bronze Winner – Godrej Consumer Products – Conversation LAB, Godrej Weekly Snippet
Bronze Winner – The Nelson Mandela Foundation – Flow Communications, News from the Nelson Mandela Foundation