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50% Increase In Online Shoppers!
A global 36-country (Europe, North and South America and Asia-Pacific) study published by Taylor Nelson Sofres reveals that 15% of Internet users shop online, up from 10%, and a further 15% of offline shoppers got their info online! There are more males (36%) online than females (27%). The biggest sellers were books, CDs, clothes, groceries/food and holidays/leisure in that order.
Other findings include:
- Only 6% of non-shoppers said that they did not buy online for price-related reasons.
- There are more surfers under 30 than over 30 years of age.
- The most online buyers are between 30 and 40 years of age.
- Only 7% of people below 20 years of age shop online.
- Japan has the highest proportion of internet users at 41%.
Taylor Nelson Sofres provides marketing information services to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate website: www.tnsofres.com.
Source: Taylor Nelson Sofres
