The International News Media Association today announced first-place winners in its 2020 Global Media Awards competition, with the grand prize presented to the collective work of news media companies in their inspirational response to the Covid-19 crisis, and Volt Africa the Best of Show winner for Africa.
Terri-Karelle Reid hosting the Global Media Awards livestream
Because the Covid-19 crisis caused the cancellation of INMA’s World Congress of News Media in Paris, today’s announcement was broadcast globally on multiple channels. Jamaican TV host Terri-Karelle Reid emceed the awards announcement, with commentary from Chrissy Towle of the Google News Initiative and Earl Wilkinson of INMA.
The INMA Global Media Awards competition rewards innovation and excellence in growing audience, brand and revenue.
From the competition’s 922 entries from 262 news brands in 44 countries, Global Media Awards were announced for news media companies from five continents – with the most emotional moments coming from the responses to the coronavirus and its economic impacts. From 185 finalists, 32 were selected first-place recipients.
Due to the “trust, innovation, and agility” demonstrated by the news media industry in the unprecedented response to Covid-19, INMA chose to honour the collective outreach of media companies than any one company or campaign. While the competition deadline was late January, INMA re-opened the competition with a bonus pandemic response category in April.
Ten regional “Best of Show” winners, selected by judges from first-place recipients, were:
Best in Africa: Volt Africa, South Africa, for “Volt Africa”
Best in Asia/Pacific, Regional/Local Brands: The Press/Stuff, New Zealand, for “Christchurch Mosque Shooting Coverage”
Best in Asia/Pacific, Global/National Brands: NZME, New Zealand, for “The People Programme”
Best in Europe, Regional/Local Brands: Amedia, Norway, for “Converting Existing Print Subscribers and Gaining New Customers”
Best in Europe, Global/National Brands: Expressen, Sweden, for “Ready, Set, 70,000! How Expressen Went from 0 to 70,000 Subscribers in a Year”
Best in Latin America: Grupo Semana, Colombia, for “D.C. La Vuelta por Bogota”
Best in North America, Regional/Local Brands: Newsday Media Group, United States, for “Long Island Divided”
Best in North America, Global/National Brands: The New York Times, United States, for “Women in Congress”
Best in South Asia, Regional/Local Brands: ABP, India, for “Changing the Prayer and Praying For Change”
Best in South Asia, Global/National Brands: Jagran Prakashan, India, for “The Generation That Could Save Us”
In making an honourary aggregate selection for the global “Best in Show,” Reid said: “In a first in the 83-year history of the INMA awards, no single entry has been judged the global ‘Best in Show.’ Instead, in honor of the courageous work done by media companies worldwide during the Covid-19 crisis, INMA awards the global ‘Best in Show’ to all news brands who are 'leaning in' to this unprecedented moment.
“Not just the 98 companies that submitted for the Covid-19 category, but to all who are digging deep to project the power, the passion, and the soul of news brands -- especially when it matters the most,” Reid added. “To those who are elevating their journalism and differentiating themselves from what seems at times like the bottomless pit of fake news. This year’s global ‘Best in Show’ goes out to each of you -- and your teams that are changing the game for news media in 2020.”
INMA has rewarded excellence in news media since 1937. This year across 16 categories, the Global Media Awards competition rewards innovation in building news brands, platform excellence, audience development, advertising sales, and nurturing corporate culture. Entries also are divided into two groups: global/national brands and regional/local brands.
Some 42 media experts from 20 countries judged the competition in February and April, focusing on breakthrough results, unique concepts, strong creativity, innovative thinking, and winning synergies across media platforms.
“If you separate out the Covid category, the themes that stand out in this year’s winners are data and subscriptions,” Wilkinson said. “It is part of the ‘new normal’ for media that everything is data-infused and tilted toward reader revenue. Yet the Covid category yielded an amazing 98 entries, from which 12 finalists were selected, and two inspirational winners were announced. I can’t say enough about the trust, innovation, and agility projected in these Covid campaigns.”
INMA Global Media Awards results
Group 1 represents regional/local brands and Group 2 represents global/national brands. Honourable Mentions are listed alphabetically.
Category 1: Best Brand Awareness Campaign
First Place: Russmedia, Austria, “Engage Me”
Second Place: Mumbai Mirror, India, “MumbaiMirrored: Tapping History to Spark Future Debates”
Third Place: Kleine Zeitung, Austria, “Dependent on Independence”
Honourable Mention: Amar Ujala, India, “Amar Ujala’s Aparajita — 100 Million Smiles”
Honourable Mention: The Atlanta Journal-Constitution, United States, “Unprotected: Exposing Georgia's Failed Senior Care Industry”
Honourable Mention: LNP Media Group, United States, “LNP|LancasterOnline Celebrate”
First Place: The Times of India, “Times Out & Proud”
Second Place: The New York Times, United States, “The Truth Is Local”
Third Place: South China Morning Post, Hong Kong, “2019 SCMP Brand Campaign — Asia Matters”
Honourable Mention: Independent Media, South Africa, “My Promise”
Honourable Mention: USA Today, United States, “USA Today Launches Inaugural Season of The City Podcast”
Honourable Mention: The Wall Street Journal, New York, United States, “Read Yourself Better”
Category 2: Best Public Relations or Community Service Campaign
First Place: ABP, India, “Changing the Prayer and Praying for Change”
Second Place: The Times of India, “Times Women Heroes Kolkata”
Third Place: Calgary Herald/Calgary Sun, Canada, “Gifts of Life”
Honourable Mention: Hanza Media, Croatia, “National Football Team Match in Split”
Honourable Mention: Stuff, New Zealand, “Wasp Wipeout 2019”
Honourable Mention: La Voz del Interior, Argentina, “Project Czekalinski”
First Place: Agora, Poland, “Your Weekend, The Last Ever Issue”
Second Place: Ringier Axel Springer, Poland, “The Ark 2.0. — Sending to Space the DNA of Endangered Species of Animals”
Third Place: Associated Media Publishing, South Africa, “COSMO Men Stand Up”
Honourable Mention: Adria Media Group, Serbia, “Plant a tree”
Honourable Mention: Jagran Prakashan, India, “The Generation that Could Save Us”
Honourable Mention: News Corp, Australia, “Stopping Australia's Worst Serial Killer”
Category 3: Best Use of an Event to Build a News Brand
First Place: Editora Globo, Brazil, “Rio Gastronomia”
Second Place: Russmedia, Austria, “Vol.At Festival Suite”
Third Place: Dainik Bhaskar, India, “Night Walk for Women”
Honourable Mention: Bay Area News Group, United States, “News That Goes with Everything — East Bay Times and Klay Thompson Exclusive Newspaper Shoe Release”
Honourable Mention: Bergens Tidende, Norway, “Rockin' around The Christmas Tree — Brand Building for 30 Years”
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