Spearheaded by South African Tourism, the Diski Dance was initially created for an international television advertisement, which was aimed at highlighting South Africa's readiness to host the 2010 FIFA World Cup. It is being screened globally on CNN International, BBC World News, National Geographic, Eurosport and Sky News Sport.
Now the Diski Dance is fast becoming SA's unique calling card. It epitomises the country's spirit of fun, as well as its humanity, diversity and the ubuntu of its people, culture and land. Spontaneous bouts of Diski dancing reportedly occur at parties, conferences, sporting events and school functions.
SA Tourism chief marketing officer Roshene Singh says these acts of spontaneity are what SA Tourism is hoping to achieve with the Diski Dance. “The Diski Dance is part of the Fly the Flag campaign and we want it to be a showcase of the warm South African welcome visitors to this country can expect at the Final draw in Cape Town and at the world cup next year,” she says.
Singh says having Americans perform the Diski Dance is a major coup for the country and SA Tourism. “With the Diski Dance as part of their repertoire, this talented dance troupe will carry our message of a warm welcome, celebration and us hosting the best World Cup ever far and wide,” she says.
Find out how to do the Diski on www.southafrica.net/2010/ or contact Portia Gibbs at Ogilvy PR on tel +27 (0)11 70 96847 email .
